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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Indonesian Journal of Islamic Business and Economics (IJIBE) TSARWATICA (Islamic Economic, Accounting, and Management Journal) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Novian Mardani
Universitas Islam Dr Khez Muttaqien
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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ANALISA STRATEGI BISNIS INDUSTRI PRINTER DALAM MENGHADAPI PASAR BEBAS Novian Mardani
Eqien - Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2019): JURNAL EKONOMI DAN BISNIS “E-QIEN”
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.374 KB) | DOI: 10.34308/eqien.v6i1.73

Abstract

The Electronic Industrial development growing up rapidly as world Industrial globalization. The electronic product which has high technology specially printer is as apart of electronic industry that has dynamic characteristic. Epson printer product sales in Indonesia shows as a leader in year 2005 as 37,26%. PT. IEI as company that producing printer has participated in development of electronic industry in Indonesia. Based on that fact so the research is done for mapping the company position in competition and resume the alternative strategy to strengthen the compete power. Analysis tool used to answer research goal is by using External Internal Matrix that has nine cells for identify company position and to choose alternative strategy and used SWOT analysis for completing company position. In defining company position is find out the rating, weight and score based on external factor evaluation and internal factor evaluation that has been filled by respondent. Respondent that choosen is manager level above due to they are more understand about the company. As result of analysis that score for External Factor Evaluation (EFE) is 3,09 and for Internal Factor Evaluation (IFE) is 3,06 so company position stated on cell II in condition of growth and build. For company alternative strategy from mapping result is market penetration, market development, product development and horizontal integration through mergered with competitor. Then company is recommended to do intensive strategy as market penetration, product development according to strength and weakness that they has.
ANALYSIS OF THE EFFECT OF THIRD-PARTY FUNDS FOR MURABAHAH, CAPITAL ADEQUACY RATIO (CAR), AND NON-PERFORMING FINANCING (NPF) MURABAHAH TO RETURN ON ASSETS (ROA) AT ISLAMIC COMMERCIAL BANKS IN INDONESIA FOR THE 2017-2020 PERIOD Ropi Marlina; Juliani Lisma Sari; Dewindi Dewindi; Novian Mardani; Ade Nurhayati
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 4 No. 2 (2023)
Publisher : STIESA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the Effect of Third-Party Funds (DPK), Capital Adequacy Ratio (CAR), and Murabahah Non-Performing Financing (NPF) on Return on Asset (ROA). The research method used is in this study is a descriptive method with a quantitative approach and uses panel data regression analysis (Time Series and Cross Series) with a Fixed Effect Model (FEM) model using Eviews software version 10. The sampling method used is purposive sampling, which uses several criteria so that there are 12 Islamic Commercial Banks that are used as samples operating in Indonesia and registered with the OJK from 2017-2020. The results showed that the Third-Party Fund Variable (DPK) and Capital Adequacy Ratio (CAR) had a positive and significant effect on Return on Asset (ROA) in Islamic Commercial Banks. Murabahah's Non-Performing Financing (NPF) has a negative and insignificant influence on Return on Asset (ROA). Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) simultaneously (together) have a positive and significant influence on Return on Asset (ROA). Islamic commercial banks must consider various solutions to obtain high profitability. Murabahah's Third Party Funds, Capital Adequacy Ratio (CAR), and Murabahah's Non-Performing Financing (NPF) must be maintained and tiered to obtain maximum profitability.
The Influence Of Brand Image and Brand Ambassadors On Purchasing Decisions At Tokopedia In Purwakarta Marlina, Ropi; Hidayati, Ashri; Sari, Juliani Lisma; Firmansyah, Muhammad Irfan; Wahyudi, Robby; Novian, Mardani
Indonesian Journal of Islamic Business and Economics (IJIBE) Vol 5 No 2 (2023): IJIBE
Publisher : Islamic Economic Scholar Association and Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.ijibe.2023.5.2.9765

Abstract

Keywords:Brand Image, Brand Ambassador, Purchasing Decision Abstract : This research was conducted with the aim of finding out the influence of brand image and brand ambassadors on purchasing decisions at Tokopedia in Purwakarta. The method used in this research is a descriptive method with a quantitative approach. The sampling technique used a non-probability sampling method with a purposive sampling technique with a total of 97 respondents. The data analysis used in this research is multiple linear regression analysis using IBM SPSS 25. The results of this research show that: 1) Brand Image has a positive and significant effect on purchasing decisions at Tokopedia; 2) Brand Ambassadors have a positive and significant influence on purchasing decisions at Tokopedia; 3) Brand Image and Brand Ambassador simultaneously influence purchasing decisions. Brand Image and Brand Ambassador have an influence of 78.
Penerapan Pencatatan Keuangan Sederhana dan Optimalisasi Pemasaran Digital Pada UMKM Defa : Pengabdian Novian Mardani; Hasna Nur Hamidah; Lilis Yuliani; Sri Hartini
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.4119

Abstract

Kegiatan kuliah praktek bermasyarakat dilakukan pada UMKM Defa, Campaka Purwakarta, yang bergerak dalam produksi akar kelapa dan keripik cireng sejak tahun 2022. Kegiatan ini dilaksanakan untuk mengidentifikasi permasalahan pada UMKM, seperti pencatatan keuangan yang tidak terstruktur dan tidak konsisten serta pemanfaatan pemasaran digital yang belum optimal, sehingga  dapat memberikan solusi terhadap permasalahan tersebut. Metode yang digunakan mencakup observasi lapangan, wawancara, analisis SWOT, analisis USG, serta pelatihan dan pendampingan. Hasil kegiatan menunjukkan bahwa penerapan pencatatan keuangan sederhana dan optimalisasi strategi pemasaran digital dapat membantu meningkatkan kinerja keuangannya dan jangkauan pasar UMKM Defa.
Penerapan Standar Prosedur Keselamatan Kerja dan Pendampingan Pembuatan Laporan Keuangan Pajak pada UMKM PT. Syam Karya Bersama Lisma Sari; Novian Mardani
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2025): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65179/

Abstract

Berdasarkan hasil analisa kelemahan dari kegiatan usaha terdapat dua masalah utama yang dihadapi PT. Syam Karya Bersama di Purwakarta yaitu tingginya tingkat kecelakaan kerja pada karyawan perusahaan akibat ketidaktahuan dan ketidakpatuhan karyawan. Selain adanya masalah pada manajemen operasional tersebut, pemilik perusahaan ini juga belum memahami proses pembuatan Laporan Keuangan terutama untuk kebutuhan perhitungan dan pelaporan pajak penghasilan perusahaan. Kegiatan pendampingan ini bertujuan mendorong mitra binaan membuat dan menerapkan Standar Operasional Prosedur sebagai upaya perlindungan dan panduan untuk kesehatan dan keselamatan kerja karyawan. Kegiatan ini juga untuk mendampingi pembuatan Laporan Keuangan sederhana yang akan digunakan untuk perhitungan dan pelaporan pajak penghasilan. Ada empat tahap didalam upaya pendampingan mitra binaan, yaitu tahap Identifikasi Permasalahan, tahap Pendampingan, tahap Evaluasi dan umpan balik. Setelah dilakukan pendampingan dengan baik dan berjalan lancar, mitra binaan mendapatkan wawasan dan kemampuan dalam pengelolaan manajemen operasional dan keuangan perusahaan yang pada akhirnya dapat meningkatlan produktivitas dan mengembangkan  strategi usaha  peningkatan pendapatan perusahaan. 
Co-Authors Ade Nurhayati Kusumadewi Ashri Hidayati Dewindi Dewindi Firmansyah, Muhammad Irfan Hasna Nur Hamidah Juliani Lisma Sari Lilis Yuliani Lisma Sari Ropi Marlina Sari, Juliani Lisma Sri Hartini Wahyudi, Robby