Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Samudra Ekonomi dan Bisnis
Wulandari, Aline
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Klik, Pilih, Makan: Mengungkap Determinan Niat untuk Membeli Makanan via GrabFood Wulandari, Aline; Atmaja, Ferry Tema
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.12352

Abstract

This study aims to examine the effect of product presentation, food quality, and food safety optimism on intention to buy a food on the GrabFood application. The quantitative study collected data from 303 respondents through an online questionnaire with a Likert scale and using the help of TSurvey. The analysis technique employed the Structural Equation Modeling (SEM) method with the help of the SmartPLS application. The results showed product presentation and food quality had a positive and significant effect on food safety optimism, food quality had a positive and significant effect on intention to buy, and product presentation and food safety optimism had no significant effect on intention to buy. This study makes a theoretical contribution in expanding the understanding of the factors that influence consumer purchase intention and offers practical implications in designing effective marketing strategies through online food ordering applications.
Co-Authors Ferry Tema Atmaja