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All Journal Ekonomi Bisnis Jurnal Ilmu Manajemen (JIM) TIJAB (The International Journal of Applied Business) MABIS: Manajemen dan Bisnis Journal of Entrepreneurship & Business The Manager Reveiew Jurnal Semarak Mengabdi Management Analysis Journal
Ferry Tema Atmaja
Universitas Bengkulu
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH MOTIF PUJIAN PELANGGAN TERHADAP KOMITMEN PELANGGAN Lizar Alfansi; Ferry Tema Atmaja
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7683

Abstract

The compliment given by customers is a valuable input for companies to improve performance in the future. Companies can minimize errors in service and increase customer satisfaction through policies to listen and respond positively to every complaint and compliment delivered by customers. The policy does not require a large investment, but the company only provides facilities and procedures that are not complicated for customers to deliver complaints or compliment to the company. Although research on compliment behavior has been carried out in developed countries, similar studies conducted by researchers in Indonesia are still limited. The results showthat customer compliment motives have an influence on commitment. This explains that the higher the level of motives of someone’s compliments, the higher the person's commitment to the company. Conversely, testing the hypothesis does not prove the relationship of motives of praise to commitment moderated by cultural factors and social factors.
The Impact of Information Content and Entertainment Content on Customer Engagement and Customer Loyalty: A Study on Scarlett's Customer Base Ali Sandi, Heanjelika; Tema Atmaja, Ferry
Journal of Entrepreneurship and Business Vol. 5 No. 1 (2024): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i1.6115

Abstract

Purpose: The primary objective of this study is to comprehend the influence of two distinct types of content on customer engagement and loyalty, with a specific emphasis on the Instagram platform. Additionally, the research seeks to investigate how the content on Instagram can impact consumer engagement behaviors and loyalty toward Scarlett products. Method: Data for this study were collected through a survey link. The survey was distributed to 223 participants, with 176 respondents actively participating. However, only 147 questionnaires met the established criteria for inclusion, as the remainder still needed to satisfy the stipulated requirements. The data analysis was conducted utilizing the SmartPLS4 software. Result: The findings of this study indicate that both informational and entertainment content significantly influence customer engagement and loyalty. However, it is noteworthy that customer engagement, as identified in this research, has little impact on customer loyalty. Consequently, it is imperative to create and reinforce all facets of informational and entertainment-based content. Doing so will stimulate more active engagement from social media followers, directly influencing customer loyalty.
Building Purchase Intention By Understanding Interaction, Intimacy, Attitude and Intention to Play Shopee Games Zevaniya Vika Radiliana; Atmaja, Ferry Tema
TIJAB (The International Journal of Applied Business) Vol. 8 No. 2 (2024): NOVEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v8.I2.2024.55348

Abstract

Background: The discourse on gamification continues to be relevant in contemporary times. This concept has rapidly emerged as an innovative trend within the marketing domain. Business practitioners increasingly view the application of gamification as a novel tool or approach to assess their market potential. Additionally, gamification is perceived as having the capacity to enhance the value of a service. Although discounts continue to be a primary draw, the burgeoning popularity of online shopping platforms can be attributed to the incorporation of entertainment features and gamification elements. Objective: This study discusses the unexplored relationship between gamification and e-commerce, with a focus on interaction, intimacy, attitudes, and gaming intentions in the context of games on e-commerce platforms. Method: This research was conducted through a Google Form questionnaire given to 127 active participants at Shopee Games, and analyzed using SmartPLS 3 software. Results: This research identifies interaction as an important factor that shapes user intimacy and fosters positive attitudes toward platform engagement. Additionally, gaming intention emerged as a significant correlate, influencing increased exposure to in-game product promotions and potentially motivating users in their purchasing intentions. Conclusion: These findings deepen our understanding of the complex relationships between interaction, intimacy, attitudes, gaming intentions, and shopping behavior on e-commerce platforms, thereby offering insights for the development of marketing strategies in the gamification paradigm. This research contributes to the growing understanding of the synergy between gamification and e-commerce.   Keywords: intention to purchase; interaction; intimacy; attitude toward play; play intention.
Pelatihan dan Pendampingan Pemasaran Berbasis E- Commerce (Membuat Akun di E-Commerce Dengan Baik Untuk Menigkatkan Penjualan Produk Lokal) Alfansi, Lizar; Tema Atmaja, Ferry; Silih, Salius; Marsyah, Selvin
Jurnal Semarak Mengabdi Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsm.v4i2.229

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kabupaten Bengkulu Tengah melalui pelatihan dan pendampingan pemasaran berbasis e-commerce. Fokus utama kegiatan adalah memperkenalkan pemanfaatan marketplace (khususnya Facebook) sebagai media digital yang efektif dalam memperluas jaringan pemasaran dan meningkatkan omzet penjualan produk lokal. Metode yang digunakan meliputi observasi, wawancara, dokumentasi, dan pelatihan langsung. Hasil kegiatan menunjukkan bahwa peserta mendapatkan pemahaman yang lebih baik mengenai strategi digital marketing, pengelolaan akun e-commerce, serta pentingnya konten digital dalam menarik konsumen. Pelatihan ini juga mendorong pelaku usaha untuk lebih percaya diri dalam menggunakan teknologi digital sebagai sarana pemasaran produk. Program ini diharapkan dapat meningkatkan daya saing UMKM dan mendorong pertumbuhan ekonomi lokal secara berkelanjutan.
DARI TOKO FISIK KE LAYAR DIGITAL: PERAN SHOWROOMING DALAM MEMBANGUN EMOSI BERBELANJA KONSUMEN PADA PRODUK KECANTIKAN Nurrahma, Tiara Fayza; Atmaja, Ferry Tema
Jurnal Ilmiah Ekonomi Bisnis Vol 30, No 2 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2025.v30i2.14551

Abstract

Di era modern kemajuan teknologi, khususnya internet, telah mengubah cara individu menjalankan aktivitas pribadi maupun bisnis. Penelitian ini bertujuan untuk menganalisis pengaruh pencarian kemudahan, pencarian keberagaman, showrooming terhadap emosi berbelanja. Populasi dalam penelitian ini adalah masyarakat Indonesia yang pernah melakukan pembelian produk kecantikan dan perawatan kulit secara online. Pengambilan sampel dilakukan menggunakan teknik purposive sampling, dengan jumlah responden sebanyak 288 orang. Pada penelitian ini, pendekatan kuantitatif diterapkan untuk mengolah data yang telah dikumpulkan dengan penyebaran kuesioner online melalui survey. Analisis dilakukan menggunakan perangkat lunak SmartPLS guna menguji validitas serta reliabilitas hubungan antarvariabel. Hasil penelitian menunjukkan bahwa pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap showrooming. Temuan lainnya menunjukkan bahwa showrooming berpengaruh positif dan signifikan terhadap emosi berbelanja, serta pencarian kemudahan dan pencarian keberagaman berpengaruh positif dan signifikan terhadap emosi berbelanja. Kontribusi pada penelitian ini memberikan dampak pada peritel untuk memaksimalkan strategi pemasaran demi mengoptimalkan pengalaman pelanggan diberbagai saluran.
Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness Sari, Indah Permata; Atmaja, Ferry Tema
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.768

Abstract

In the era of rapid technological advancement, the conventional use of smartphones has undergone a transformative paradigm shift. The presence of Apple's iPhone has become a significant entity surpassing mere communication functions. This research explores the dynamics linking social comparison, peer pressure, consumer innovativeness, and user satisfaction in the context of iPhone usage. Engaging 319 iPhone users in Indonesia through a comprehensive online survey, data was collected, and 150 respondents met the specified criteria. The study employs Partial Least Squares analysis using the SmartPLS4 software. Empirical findings reveal a positive correlation between social comparison and peer pressure, exerting a substantial influence on consumer innovativeness. Interestingly, social comparison also has a positive impact on consumer happiness. However, the research finds that while peer pressure significantly contributes to consumer innovativeness, it does not affect consumer happiness. This investigation underscores the crucial role of social comparison and peer pressure in shaping consumer innovativeness and happiness. The study elucidates the complex interaction between psychological and social factors. By understanding the desire to differentiate oneself and seek social acceptance, this research enhances our understanding of consumer decision-making in iPhone usage, facilitating diverse perspectives on technology as a crucial element in social identity construction. 
Dinamika Psikologis Konsumen: Peran Narsisme, Fanatisme, Kecemburuan Terhadap Niat Pembelian Novebra, Alifa Amatulloh; Atmaja, Ferry Tema
Jurnal Ilmu Manajemen Vol. 12 No. 2 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n2.p327-338

Abstract

In the contemporary digital era, smartphones have transcended their conventional role as mere communication tools, assuming symbolic significance as markers of social status and lifestyle. Among these, the iPhone brand stands out as a symbol of prestige and elegance, marking a distinctive confluence of technological innovation and consumer behavior. This study delves into the multifaceted realm of consumer behavior within the context of iPhone purchases, scrutinizing the interplay of narcissism, brand fanaticism, brand jealousy, and purchase intention. Utilizing data gathered from 155 respondents who participated in iPhone acquisitions through an online questionnaire, the research employed Partial Least Square analysis via SmartPLS version 4 for comprehensive data analysis. The findings illuminate a positive correlation between narcissistic behavior and both brand fanaticism and brand jealousy. Furthermore, brand fanaticism demonstrates a positive influence on purchase intention. However, the analysis indicates no significant impact of the relationship between brand jealousy and narcissistic behavior on purchase intention. This study enriches our understanding of the intricate dynamics shaping consumer purchase intentions, offering valuable insights for the development of targeted marketing strategies tailored to the distinctive characteristics of iPhone consumers.
Analysis of the Influence of Brand Attitude and Brand Engagement on Positive Brand Referral Kopiko Brand Sigit, Ilham; Ferry Tema Atmaja
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.1193

Abstract

The market for food and beverage products in Indonesia has experienced positive development, especially with the success of Kopiko candy, which reinforces its positive image among consumers. This research explores the impact of brand attitude on positive brand references among Kopiko candy consumers through brand attitude and brand engagement. Non-probability sampling employed to this study through survey resulted 311 consumers and analysed using PLS. This study findings that brand attitude indirectly influences positive brand references. Conversely, there is a positive relationship between brand attitude and brand involvement, which significantly contributes to positive brand references. Brand involvement also acts as an effective mediator in connecting brand attitude and positive brand references, with the presence of a moderating effect. This study provides a unique contribution by exploring the dual role of brand involvement as a mediating and moderating variable in the relationship between brand attitude and positive brand references, focusing on Kopiko coffee candy. 
Optimizing Customer Engagement: The Impact of Gamification Elements on Customer Stickiness in Shopee Games Ningtyas, Lista Ayu; Atmaja, Ferry Tema
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.1385

Abstract

This research is aimed for analyzing the influence of reward element, challenge element, and customer engagement toward customer stickiness. However, gamification in marketing is becoming increasingly popular and has successfully captured customer interest on e-commerce platforms. Shopee, for example, has introduced gamification features through Shopee Games. On top of that, research on the impact of gamification elements in Shopee Games on customer engagement and stickiness is still limited. This quantitative study utilizes primary data from 130 active Shopee users and Shopee Games players through an online questionnaire. Data analysis using SmartPLS4 indicates that rewards and challenges in Shopee Games positively contribute to user engagement. However, only challenges influence long-term engagement and user stickiness. Satisfying gaming experiences and intriguing challenges form a strong emotional bond with Shopee Games, encouraging prolonged participation. These findings not only provide insights into the relationship between gamification, engagement, and customer stickiness in Shopee Games but also open opportunities to strategically implement gamification to effectively enhance long-term customer engagement and stickiness.
Co-Authors Alfansi, Lizar Ali Sandi, Heanjelika Indah Permata Sari Lizar Alfansi Marsyah, Selvin Ningtyas, Lista Ayu Novebra, Alifa Amatulloh Nurrahma, Tiara Fayza Salius Silih Sigit, Ilham Zevaniya Vika Radiliana