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All Journal Jurnal Samudra Ekonomi dan Bisnis
Sukma, Daudy
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategic Change Management for E-Keurani System Adoption: Bridging Structural Barriers and User Commitment in Public Service Aini, Zahriatul; Sari, Linda; Puspita, Desy; Sukma, Daudy; Rahman, Abdul
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 2 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i2.13778

Abstract

The study analyzes the adoption dynamics and structural barriers of the E-Keurani system at the Aceh Civil Service Agency. Using a qualitative case study approach, data were gathered from six key informants via purposive sampling. Findings reveal that while the technology is sound, adoption remains in a transitional phase hindered by a centralized operator model and the absence of unified standard operating procedures (SOPs). These issues create administrative bottlenecks and adaptation challenges, particularly among senior staff. The study identifies a shift from instructive to persuasive internal marketing as the critical link to reinforce the system’s value. The results imply that public sector digital transformation requires a holistic integration of internal marketing and transformational leadership to evolve simple administrative compliance into a sustainable digital organizational culture.
Co-Authors Abdul Rahman Aini, Zahriatul Puspita, Desy Sari, Linda