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All Journal Jurnal Ilmiah Inovasi The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Ponti Primastuti Aulia Nugraheni
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Pemasaran Tahu Pada UD. Uap Barokah Di Kecamatan Rambipuji Kabupaten Jember Universitasari, Pascawati; Ratih Puspitorini Yekti Ambarkahi; Ponti Primastuti Aulia Nugraheni; Raden Roro Lia Chairina; Aditya Nizar Al Ardi
Jurnal Ilmiah Inovasi Vol 26 No 1 (2026): April
Publisher : Politeknik Negeri Jember

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Abstract

Lokasi penelitian bertempat di UD. Tahu Uap Barokah Kecamatan Rambipuji Kabupaten Jember. Penelitian ini bertujuan untuk : (1) Menganalisis faktor yang menjadi kekuatan (strengths), kelemahan (weaknesses), peluang (opportunities), dan ancaman (threats) pada pemasaran tahu UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember, (2) Merumuskan alternatif strategi pemasaran tahu yang tepat pada UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember, (3) Menentukan prioritas strategi pemasaran tahu yang sesuai pada UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember. Teknik analisis yang digunakan adalah analisis SWOT dan analisis QSPM. Hasil analisis SWOT menunjukkan bahwa posisi perusahaan berada pada sel V dimana strategi yang tepat digunakan adalah strategi menjaga dan mempertahankan melalui strategi penetrasi pasar, pengembangan pasar ataupun produk. Berdasarkan hasil analisis QSPM, dari sembilan alternatif strategi yang telah dibuat terdapat satu alternatif strategi yang paling diminati dan memiliki nilai prioritas tertinggi yaitu meningkatkan kualitas produk dan mempertahankan harga agar mampu bersaing dengan skor TAS sebesar 4,42.
Enhancing Sustainable MSMEs in Karangpring Village through Developing a Green Accounting-based Village Product Bank Model Oktaviani, Siska Aprilia; Prillinaya Yudhistira; Candra Pramula Pinandita; Dwi Indriani Fidiastutik Wijaya; Ponti Primastuti Aulia Nugraheni
International Journal of Studies in Social Sciences and Humanities Vol. 3 No. 1 (2026): July (in progress)
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v3i1.6653

Abstract

Sustainable development requires a balance between economic, social, and environmental dimensions. Green accounting emerges as an approach that internalizes environmental impacts into economic practices. However, its implementation has largely been explored at the corporate level, while studies at the village and MSME institutional scale remain limited. This study focuses on Karangpring Village, Jember, which hosts three key MSME sectors (batik, rose farming, and coffee) but faces challenges such as limited capital, weak marketing capacity, and restricted market access. This research proposes a village product bank model based on green accounting as a collective institution that integrates production management, marketing, and environmentally conscious financial recording to address these issues. A descriptive qualitative approach is employed to explore socio-economic dynamics and the feasibility of green accounting adoption in MSMEs at the village level. The novelty of this research lies in: (1) developing a model for integrating green accounting within village-scale institutions; (2) formulating green accounting indicators tailored for MSMEs; and (3) fostering a collaborative ecosystem among MSME sectors that opens opportunities for linkage with green financing schemes. The proposed model is expected to serve as a replicable framework for other villages in strengthening inclusive and sustainable local economic governance. 
Co-Authors Aditya Nizar Al Ardi Dwi Indriani Fidiastutik Wijaya Lia Chairina, Raden Roro Oktaviani, Siska Aprilia Pinandita, Candra Pramula Prillinaya Yudhistira Ratih Puspitorini Yekti Ambarkahi Universitasari, Pascawati