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All Journal Bisma: Jurnal Bisnis dan Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Aditya Nizar Al Ardi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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DETERMINAN KEPUTUSAN PEMBELIAN PRODUK: SATU PENDEKATAN KONSEP CRM Andriyanto, Dicky; Ardhitya Alam Wiguna; Mayasari, Financia; Aditya Nizar Al Ardi; Resya, Fachmi; Yuniar, Eka
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53746

Abstract

Business development requires every business actor to increase profits and sustainability as part of economic productivity. Purchasing decisions as a stimulus in achieving profit and business sustainability can be achieved with strategic innovation in the aspects of product, price, location, and promotion. This study aims to determine and analyze the effect of marketing mix on coffee purchasing decisions at Tempo Doeloe shop. This research uses a survey method. The type of data used is primary data sourced from questionnaires filled out by respondents. The data analysis technique used is multiple linear regression analysis using IBM SPSS Statistics 22. The results showed that the price factor played an important role in influencing consumer decisions to buy products, while product, location, and promotion factors had no significant effect.
Revitalization of Production Area and Management Improvements pada UMKM Sopo Nyongko di Kecamatan Sumbersari Kabupaten Jember: Pengabdian Wiguna, Ardhitya Alam; Aditya Nizar Al Ardi; Financia Mayasari; Dicky Andriyanto; Aditya Wahyu Pratama; Reynaldi Akbar Ali
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5226

Abstract

This community service program aims to revitalize the production area and improve management practices at Sopo Nyongko MSME, a local culinary business in Sumbersari District, Jember Regency. The main problems identified include a limited customer waiting area, non-hygienic and inefficient production processes, traditional packaging methods, and the absence of proper financial records. The implemented solutions consist of expanding the customer waiting space, introducing a cup sealer machine for efficient and hygienic beverage packaging, providing training on Good Manufacturing Practices (GMP) for small-scale food industries, and assisting in financial record-keeping and report preparation based on Micro Business Financial Accounting Standards (SAK-EMKM). The program also introduced digital marketing strategies to enhance market visibility. The results show significant improvements in production efficiency, product hygiene, customer comfort, and financial management capability. Additionally, the implementation of GMP principles supports future halal certification processes. This activity demonstrates that the integration of technology, financial literacy, and digital marketing can increase productivity, business competitiveness, and sustainability for local MSMEs.
Co-Authors Aditya Wahyu Pratama Ardhitya Alam Wiguna Dicky Andriyanto Financia Mayasari Mayasari, Financia Resya, Fachmi Reynaldi Akbar Ali Wiguna, Ardhitya Alam Yuniar, Eka