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All Journal Management and Economics Journal (MEC-J) Jurnal Public Relations (J-PR) Journal of Integrative International Relations
Calista, Swettie Ayu
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Global Multimedia Value Chain Mapping Analysis of the Game League of Legends (2006-2025) Calista, Swettie Ayu; Arrasikha, Ilmi; Putri, Nabilah Andiati; Purbantina, Adiasri Putri
Journal of Integrative International Relations Vol. 11 No. 1 (2026): May
Publisher : Center for Integrative International Studies Laboratory, Faculty of Political and Social Sciences, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jiir.2026.11.2.140-158

Abstract

This paper conducts a qualitative analysis of the Multiplayer Online Battle Arena game League of Legends, examining its Global Value Chain as defined by Riot Games and its interactions with external actors and companies worldwide throughout its creation and development. Online games continuously evolve across multiple aspects, and in many cases, their development involves not only internal teams but also collaborations with freelancers, partner studios, and other external companies. In the case of League of Legends, this results in a unique configuration of global partnerships, in which Riot Games coordinates multiple actors across production, localization, marketing, and esports operations. This paper draws on the Global Multimedia Value Chain theory to understand how global collaboration shapes the game’s production and its reception among players, providing a comprehensive picture of how Riot Games manages its internal operation alongside its external partnerships.
Image Repair Efforts of Starbucks PT Sari Coffee Indonesia Amid the Global Pro-Israel Boycott Phenomenon (2023-2024) Calista, Swettie Ayu; Bilqis, Thufailah Nafiisah; Prameswari, Theresia Yola; Purbantina, Adiasri Putri
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.11992

Abstract

This study examines the efforts of Starbucks Indonesia in implementing Image Repair Theory strategies to restore its corporate image following allegations of affiliation with Israel. According to Image Repair Theory, there are three main strategies that organizations can use to repair their image when facing such issues: denial, reduction of offensiveness, and corrective action. This study explains the strategies applied by Starbucks Indonesia using a qualitative descriptive research method through literature review, primary data, and secondary data. The findings indicate that Starbucks Indonesia employs two of these strategies, namely denial through official statements rejecting the allegations, and corrective action through social assistance initiatives such as donations. However, the company still tends to rely on reactive approaches, making it vulnerable to the evolving dynamics of socio-political narratives related to the conflict. While these image repair efforts help mitigate negative reputational impacts in the short term, they are not sufficient to fully ensure long-term consumer trust. Therefore, the company needs to enhance transparency and maintain consistency in its corporate social responsibility practices.
Governance of the Volkswagen Group's Global Value Chain in Europe from 2019 to 2025 Ramadhan, Muhammad Nur Rahardiansyah; Calista, Swettie Ayu; Bilqiis, Thufailah; Purbantina, Adiasri Putri
MEC-J (Management and Economics Journal) Vol 10, No 1 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i1.40373

Abstract

This study examines the governance structure of the Volkswagen Group’s global value chain in Europe from 2019 to 2025. This period is marked by intensified environmental regulation in the European automotive sector, with stricter emission-reduction targets and accelerated decarbonization strategies. Existing research on Volkswagen’s supply chain focuses on operational efficiency, production systems, and technological innovation, but pays limited attention to how environmental regulatory pressure shapes value chain governance in advanced manufacturing, even though global value chain theory suggests that regulatory pressure typically encourages firms to reorganize production networks through relocation strategies. However, Volkswagen Group presents an anomaly, as its production network remains highly centralized in Europe despite increasing regulatory pressure in the region. To address this gap, the study analyzes how governance structures within Volkswagen’s value chain under regulatory requirements. The research uses a qualitative design based on content analysis of secondary data, which includes company reports, sustainability reports, press releases, and academic publications. The Global Value Chain governance framework guides the assessment of transaction complexity, codification capability, and supplier capability. Findings indicate that Volkswagen’s value chain governance is best characterized as modular. This is reflected in high transaction complexity through JIT systems and product differentiation, strong codification capability via standardized supplier requirements and digital communication systems, and high supplier capability among technologically advanced suppliers
Co-Authors Arrasikha, Ilmi Bilqiis, Thufailah Bilqis, Thufailah Nafiisah Prameswari, Theresia Yola Purbantina, Adiasri Putri Putri, Nabilah Andiati Ramadhan, Muhammad Nur Rahardiansyah