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All Journal Jurnal Hubungan Internasional JUSS (Jurnal Sosial Soedirman) Jurnal Public Relations (J-PR)
Bilqis, Thufailah Nafiisah
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Degrowth Analysis on Indonesian International Tourism Destinations Nuryananda, Praja Firdaus; Rudiany, Novita Putri; Najaf, Abdul Rezha Efrat; Mawardi, Alfiandi Imam; Hamdan, Arva Rizqullah; Bilqis, Thufailah Nafiisah; Zein, Isynariyah
Jurnal Hubungan Internasional Vol. 17 No. 2 (2024): JURNAL HUBUNGAN INTERNASIONAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jhi.v17i2.62921

Abstract

Greenwashing has become prevalent as many stakeholders falsely claim to adhere to green growth principles. Green growth also often neglects human rights aspects. This study proposes degrowth as an alternative to the dominant economic growth paradigm. Degrowth, which gained popularity during the post-pandemic recovery, emphasizes sustainability, justice, and independence from capitalist growth. While green growth often relies on technology for solutions, degrowth recognizes its potential limitations. In the Global South, degrowth can support local communities and challenge neo-colonial tourism practices. Community-based tourism, slow tourism, and responsible tourism are concrete manifestations of degrowth principles. These approaches aim to benefit local communities, reduce environmental impact, and promote sustainable tourism practices. This study focuses on three Indonesian international tourism destinations, Raja Ampat, Nusa Penida, and Labuan Bajo. By analysing the discourses surrounding these destinations, the study highlights the need for a transformative shift towards more sustainable and equitable tourism practices. Degrowth offers a roadmap for achieving balanced economic growth while prioritizing ecological preservation and social justice. Keywords: Green Growth, Degrowth, Sustainability, Justice, Tourism.
De-growth: A Practical Path to Just Sustainability Nuryananda, Praja Firdaus; Rudiany, Novita Putri; Hamdan, Arva Rizqullah; Zein, Isynariyah; Bilqis, Thufailah Nafiisah
JUSS (Jurnal Sosial Soedirman) Vol 7 No 2 (2024): JUSS (Jurnal Sosial Soedirman)
Publisher : Fakultas Ilmu Sosial and Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/juss.v7i2.13258

Abstract

There are challenges and contradictions presented by the green economy, and its derivative, namely green growth, including the phenomenon of greenwashing and the sustainability paradox. The green economy has the potential to cause technological determinism in sustainable development. This article attempts to reintroduce and amplify the idea of ​​de-growth, which was once a manifestation of post-pandemic recovery in 2020 as a form of economic re-orientation towards sustainable development. This article, written with a qualitative approach and literature study instruments, also portrays de-growth globally and in Indonesia, especially for the tourism sector with examples in Raja Ampat and Nusa Penida. We can examine the application of de-growth as an economic principle in Raja Ampat and Nusa Penida through restrictions on the number of tourists, zoning areas, and the involvement of existing local communities.
Image Repair Efforts of Starbucks PT Sari Coffee Indonesia Amid the Global Pro-Israel Boycott Phenomenon (2023-2024) Calista, Swettie Ayu; Bilqis, Thufailah Nafiisah; Prameswari, Theresia Yola; Purbantina, Adiasri Putri
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.11992

Abstract

This study examines the efforts of Starbucks Indonesia in implementing Image Repair Theory strategies to restore its corporate image following allegations of affiliation with Israel. According to Image Repair Theory, there are three main strategies that organizations can use to repair their image when facing such issues: denial, reduction of offensiveness, and corrective action. This study explains the strategies applied by Starbucks Indonesia using a qualitative descriptive research method through literature review, primary data, and secondary data. The findings indicate that Starbucks Indonesia employs two of these strategies, namely denial through official statements rejecting the allegations, and corrective action through social assistance initiatives such as donations. However, the company still tends to rely on reactive approaches, making it vulnerable to the evolving dynamics of socio-political narratives related to the conflict. While these image repair efforts help mitigate negative reputational impacts in the short term, they are not sufficient to fully ensure long-term consumer trust. Therefore, the company needs to enhance transparency and maintain consistency in its corporate social responsibility practices.
Co-Authors Abdul Rezha Efrat Najaf Calista, Swettie Ayu Hamdan, Arva Rizqullah Mawardi, Alfiandi Imam Nuryananda, Praja Firdaus Prameswari, Theresia Yola Purbantina, Adiasri Putri Rudiany, Novita Putri Zein, Isynariyah