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All Journal Journal of Business & Banking Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Jurnal Abdiraja Jurnal Kedaymas Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Masyarakat Madani Indonesia Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Jurnal Teknologi dan Informatika
irawan, Immanuel Candra
STIE Pelita Harapan Nabire
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Journal of Business

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Analisis e-marketing terhadap keputusan pembelian konsumen secara online Immanuel Candra Irawan
Journal of Business & Banking Vol 9, No 2 (2019): November 2019 - April 2020
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v9i2.1907

Abstract

Internet merupakan salah satu contoh teknologi infomasi di era industri 4.0 ini yang tidak mungkin bisa dihindari dari kehidupan manusia. Internet memberikan keuntungan dan tantangan bagi para pelaku bisnis untuk mempertahankan pangsa pasar dan memperluas bisnisnya. Melalui internet, para pelaku bisnis dapat memasarkan produknya ke konsumen secara online. Dalam berbelanja secara online, konsumen memiliki pertimbangan tersendiri sebelum bertransaksi. Penelitian ini bertujuan untuk menganalisis pengaruh  pemasaran elektronik (e-marketing) melalui media online yang meliputi faktor kemudahan, konten, respon, keamanan, dan kepercayaan terhadap keputusan pembelian konsumen secara online. Sampel yang digunakan dalam penelitian ini sebanyak 150 responden yang berbelanja secara online di Surabaya minimal tiga kali dalam tiga bulan terakhir, dimana mayoritas responden berusia antara 18 hingga 23 tahun. Data dianalisis menggunakan regresi linier berganda menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa faktor kemudahan, konten, respon, keamanan, dan kepercayaan baik secara parsial maupun simultan berpengaruh signifikan terhadap keputusan pembelian konsumen secara online.
Analisis pengaruh bauran pemasaran jasa terhadap keputusan wali murid memilih sekolah dasar Immanuel Candra irawan
Journal of Business & Banking Vol 7, No 2 (2017): November 2017 - April 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v7i2.1382

Abstract

The increasing participation of the community in basic education makes the student guardian try to compete for the quality of educational institutions for their children so as to create competitive climate for basic educational institutions both public and private status. This research aimed to assess the effect of service marketing mix (product, price, place, promotion, people, physical evidence, and process) on the decision of the guardians of the students in choosing a primary school. The population in this study was all stu-dents of St. Peter Primary School in Nabire, Papua with samples of 180 respondents whose children are in grade 1 to 3. The analysis technique used was descriptive and mul-tiple regression analysis to test the influence of significant service marketing mix both simultaneously and partially to the decision of guardians in choosing a school. Statistical test results show that the service marketing mix together influences the decision of choos-ing a school. Other results show that variables of product, price, place, promotion, people, physical evidence, and process partially significantly affect the school choosing, while price and place variables partially insignificant to the decision of school choosing. Among these variables, promotion is the most dominant variable influencing the decision in choosing a school.
Co-Authors Adryan Garda Yogatama Africa, Laely Aghe Agustinus Kismet Nugroho Jati Dian Oktarina Erida Herlina Eveline Komul, Liza Meichy Ika Yunia Fauzia Kartika Marta Budiana Khalifaturofi'ah, Sholikha Oktavi Komul, Liza Meichy Eveline Larasati Ayu Sekarsari Latuheru, Melerand Evert Maswatu, Marco Yeri Meidyna Renaningdyah Pelenkahu Mjesfa, Adrian Mochamad Nurhadi Oktarina, Dian Pigome, Yatiwo Selina Polii, Julius Denny Pungki Febi Arifianto Rezza Arlinda Sarwendhi Samanui, Isak Boas Uktolseja, Yellia Priciliya Wabiser, Krista Yatiwo Selina Pigome