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All Journal JURNAL SISTEM INFORMASI BISNIS Journal of Business & Banking JPM17: Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi EKUITAS (Jurnal Ekonomi dan Keuangan) To Maega: Jurnal Pengabdian Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Mochamad Nurhadi
Universitas Hayam Wuruk Perbanas
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh persepsi kemudahan, risiko dan manfaat terhadap keputusan nasabah menggunakan mobile banking BRI Adria Yudi Kurniaputra; Mochamad Nurhadi
Journal of Business & Banking Vol 8, No 1 (2018): Mei - Oktober 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v8i1.1557

Abstract

The study purposes to examine the perceived convenience, risk and benefi ts toward decision to use BRI Mobile Banking in Surabaya. The study is using SPSS Program. The population used in this study is all customers of the Bank BRI in Surabaya, especially in Kaliasin, Kusuma Bangsa and Jemursari branches. The data were collected using questionnaire. To conduct this study, the data were fi nally taken with 80 respondents. This research method used is quantitative. Multiple linear regression analysis used in this study to analyze the data statistically. The results show that perceived convenience and benefi ts affects positive signifi cant the decision to use mobile banking BRI in Surabaya, while the perceived risk is affects not signifi cant the decision to use mobile banking BRI in Surabaya.
Pengaruh tanggung jawab sosial terhadap niat beli dengan mediasi citra merek pada produk telkom Mochammad Abdul Muid Al Choiri; Mochamad Nurhadi
Journal of Business & Banking Vol 8, No 2 (2018): November 2018 - April 2019
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v8i2.1652

Abstract

The aim of this research are to find more information and empirical evidence about the influence of corporate social responsibility and brand images to purchase intention and the influence of brand images in mediating the relationship between corporate social responsibility (CSR) to purchase intention. This research uses 110 Surabaya people who are at least 20 years old who have never used Telkom products and and intend to buy Telkom products, have knowledge about corporate social responsibility programs implemented by Telkom. This is a quantitative research, which data will be analyzed by using Partial Least Squares Structural Equation Modelling (PLS-SEM). The result of this research shows that corporate social responsibility (CSR) have no significant effect on purchase intention, corporate social responsibility (CSR) have significant effect on brand images, brand images have significant effect on purchase intention brand images can’t mediate the relationship between corporate social responsibility (CSR) on purchase intention.
Dampak Pelatihan dan Pendampingan Manajemen Usaha Terhadap Kinerja Pada Kelompok Usaha Camilan Khas Gresik Rr. Iramani; Tatik Suryani; Mochamad Nurhadi
JPM17: Jurnal Pengabdian Masyarakat Vol 4 No 2 (2019)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpm17.v4i2.1841

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan serta ketrampilan pengelola camilan khas Gresik.Pelatihan yang diberikan meliputi penentuan harga pokok produk, SOP pembuatan dan pengemasan produk serta pemasaran. Metode yang digunakan adalah pelatihan dan pendampingan. Target peserta dari kegiatan ini adalah rumah tangga penghasil camilan khas Gresik pada sentra opak jepit berlokasi di desa Kedung Rukem. Hasilyang diperoleh dari kegiatan pengabdian masyarakat ini adalah meningkatnya pengetahuan dan ketrampilan pengelola opak jepit yang pada akhirnya berdampak pada peningkatan kinerja usaha opak jepit. 
ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH MENGGUNAKAN ELECTRONIC BANKING Ronny Ronny; Aniek Maschudah Ilfitriah; Mochamad Nurhadi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 5 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.022 KB) | DOI: 10.24034/j25485024.y2021.v5.i3.4485

Abstract

The purpose of this study is to analyze the effect of service quality dimensions on customer satisfaction in the use of e-banking which includes tangibles, reliability, responsibility, assurance, and empathy variables. E-banking products are limited to bank services with internet banking and mobile banking. Data was collected by distributing questionnaires to 132 respondents online to bank customers in Indonesia who have used internet banking or mobile banking. The data that has been collected is processed with the SPSS application and analyzed for validity, reliability, classical assumptions and hypothesis testing with multiple Linear Regression. The results showed that the Reliability variable and the Empathy variable had a significant effect on customer satisfaction, while the Responsiveness, Assurance, and Tangible variables had no significant effect on customer satisfaction using bank e-banking. The implication of this research is that banks need to improve reliability by maintaining the availability of internet banking and mobile banking applications so that they can be accessed by customers properly, and maintaining services that care about the problems and obstacles faced by customers in using e-banking.
Pembelajaran Digital Guna Mendukung Guru Ekonomi Menjadi Pembelajar Kreatif Di Era Pandemi Muazaroh Muazaroh; Supriyati Supriyati; Mochamad Nurhadi; Thomas Hanandry; Mochamad Al Hafidz
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.566

Abstract

Due to the COVID-19 pandemic, learning in schools cannot be carried out face-to-face and must be done daring. Many teachers are not ready when it comes to teaching daring. Some teachers do not yet have the ability to use learning applications such as game Kahoot, Google Form, Google Classroom, Power Point presentation, create learning animations and others. This community service program is designed to equip teachers in MGMP economy (economic teacher meeting) to be able to give learning better and more interesting learning. Teachers are given training on the use of game kahoot, Google Form, Google Class Rooms, making interesting PPT and interesting learning videos. After the training on the use of these learning applications, the competence of teachers in digital learning increases as indicated by the work of game kahoot, google forms, google class room, PPT and learning videos. The output of this activity is the work of teachers in the form of kahoot game material, google form, google classroom, PPT and learning videos. In addition, the output of the activity is also in the form of activity videos uploaded on YouTube, publications in various mass media and training modules.
PERAN MEDIASI MOTIVASI KERJA PADA STRES KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI KANTOR PEMANGKUAN HUTAN Riski Fitria Dewi; Mochamad Nurhadi; Emma Julianti; Tjahjani Prawitowati
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.549

Abstract

This study aims to analyze the direct effect of work stress, workload, work motivation on employee performance. Also analyze the indirect effect of work stress, workload on employee performance mediated by work motivation. The sampling technique used purposive sampling with a total of 120 employees of the Forest Management Office in East Java. The analysis technique used in this research is PLS-SEM. The results showed that work stress did not affect employee performance, but work stress had a positive effect on workload. Workload does not affect employee performance, but workload has an influence on work motivation, and work motivation affects employee performance. Work motivation is also able to mediate the relationship between workload and employee performance, and workload and work motivation serially mediate the relationship between work stress and employee performance. Work stress and workload do not directly affect employee performance, but mediated by work motivation there is an influence between work stress and workload on employee performance.
EFEKTIVITAS SISTEM CASH ON DELIVERY PADA E-COMMERCE LAZADA SELAMA MASA PANDEMI COVID-19 Adryan Garda Yogatama; Mochamad Nurhadi; Larasati Ayu Sekarsari; Immanuel Candra Irawan
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.608

Abstract

This study aims to measure how effective the cash on delivery system is based on several variables, namely consumer perceptions, service quality and customer satisfaction. The object under study is the cash on delivery payment system on one of the e-commerce applications, namely Lazada. This research uses quantitative research methods. Data collection was carried out by using the survey method. The method used in sampling is non-probability sampling with purposive sampling technique. The sample of this study were 159 Lazada users in Indonesia who had used the cash on delivery payment system in the last 3 months. The research uses quantitative methods with multiple linear regression analysis techniques assisted by SPSS software. The result of this study is that consumer perceptions and customer satisfaction have a positive and significant influence on purchase intentions, meaning that consumer perceptions are effective for presenting purchase intentions on the Lazada application through the cash on delivery system. However, service quality has a negative and insignificant effect, which means that the service quality of the cash on delivery system at Lazada is not yet effective in influencing consumer purchase intentions. However, consumer perceptions, customer satisfaction and service quality simultaneously influence purchase intentions with the cash on delivery system at Lazada.
Peningkatan Income Generating Paguyuban Kampung Kue Melalui Pendampingan Manajemen Usaha dan Pemasaran Digital Mochamad Nurhadi; Supriyati Supriyati; Yudha Herlambang Cahya Pratama; Haryo Yudhanto Akbar; Nouval Lazuardy; Lailatus Safinah
To Maega : Jurnal Pengabdian Masyarakat Vol 6, No 3 (2023): Oktober 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v6i3.1741

Abstract

Paguyuban kampung kue merupakan salah satu kelompok usaha beranggotakan produsen penghasil kue di wilayah Rungkut Surabaya. Sejak pandemi Covid-19, para produsen merasakan dampak penurunan omzet penjualan dikarenakan adanya pembatasan tatap muka. Hasil focus group discussion diperoleh informasi permasalahan mitra, yaitu rendahnya pengetahuan tentang manajemen usaha dan kemampuan memasarkan produk. Kegiatan pengabdian masyarakat bertujuan meningkatkan keterampilan mitra dalam mengelola usaha kue, mengelola keuangan, dan meningkatkan kemampuan memasarkan hasil produksi dengan memanfaatkan teknologi digital. Metode pelaksanaan pengabdian masyarakat dengan memberikan pelatihan, pendampingan, bantuan peralatan, komunikasi dengan instansi, dan evaluasi kegiatan. Hasil dari pelatihan dan pendampingan menunjukkan peningkatan keterampilan anggota paguyuban dalam mempromosikan hasil produksinya dengan memanfaatkan teknologi digital. Kegiatan pendampingan pengelolaan usaha menunjukkan peningkatan kemampuan anggota paguyuban dalam mengelola produk kue dan membuat laporan. Meningkatnya kemampuan manajemen usaha dan digital pemasaran berhasil meningkatkan volume produksi dan penjualan kue yang berdampak pada meningkatnya income generating anggota paguyuban kampung kue.
Pemanfaatan teknologi Artificial Intelligence (AI) dalam penyediaan bahan ajar pada guru SMAN 1 Waru Sidoarjo Ari Cahaya Puspitaningrum; Mochamad Nurhadi; Moch. Anang Karyawan; Abdullah Khoir Riqqoh; Syifa Karima
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 2 (2024): June
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i2.22996

Abstract

Abstrak Di era digital ini, pemanfaatan teknologi terkini, yaitu kecerdasan buatan/Artificial Intelligence (AI) mengalami perkembangan yang pesat di dunia pendidikan. Berdasarkan penelitian sebelumnya, telah ditemukan beberapa kegiatan pengabdian yang dilakukan di sekolah tentang pemanfaatan teknologi AI dalam penyelenggaraan kegiatan pembelajaran.  Dalam kegiatan PkM ini, dilakukan pelatihan dan pendampingan pada guru SMA Negeri 1 Waru Sidoarjo tentang pemanfaatan aplikasi AI, yang meliputi Humata.AI, Canva, dan Perplexity.AI. Jumlah  guru yang mengikuti pelatihan dan pendampingan sebanyak 28 guru. Tujuan dari kegiatan PkM adalah meningkatkan kemampuan, keterampilan, dan kompetensi guru dalam bidang teknologi informasi. Pelaksanaan kegiatan PkM diawali dengan observasi dan wawancara, kemudian dilanjutkan persiapan kegiatan, pelaksanaan kegiatan, dan evaluasi. Evaluasi dilakukan dengan menyebarkan pre-test dan post-test kepada peserta untuk mengetahui peningkatan pemahaman dan pengetahuan peserta dalam menggunakan aplikasi AI. Berdasarkan hasil pre-test dan post-test menunjukkan bahwa terdapat peningkatan pengetahuan dan keterampilan guru dalam menggunakan AI sebesar 92,86%. Selain itu, selama pendampingan, menunjukkan bahwa guru SMAN 1 Waru semakin terampil dalam menggunakan aplikasi AI dalam menyediakan bahan ajar. Kegiatan PkM ini mampu memberikan kemudahan dan meningkatkan efektifitas dan efisiensi bagi guru dalam menyediakan bahan ajar. Kata kunci: artificial intelligence; kecerdasan bisnis; pelatihan; pendampingan; pendidikan; pengabdian. Abstract In this digital era, the use of the latest technology, namely artificial intelligence (AI), is experiencing rapid development in the world of education. Based on previous research, it has been found that several community service activities have been carried out in schools regarding the use of AI technology in organizing learning activities. In this PkM activity, training and assistance was provided to teachers at SMA Negeri 1 Waru Sidoarjo regarding the use of AI applications, which include Humata.AI, Canva, Perplexity.AI. The number of teachers who took part in this training and mentoring was 28 teachers. The aim of this PkM activity is to improve teachers' abilities, skills and competencies in the field of information technology. Implementation of PkM activities begins with observation and interviews, then continues with activity preparation, activity implementation, and evaluation. Evaluation is carried out by distributing pre-tests and post-tests to participants to determine the increase in participants' understanding and knowledge in using AI applications. Based on the results of the pre-test and post-test, it shows that there is an increase in teacher knowledge and skills in using AI by 92.86%. In addition, during mentoring, it was shown that SMAN 1 Waru teachers were increasingly skilled became more skilled in using AI applications in providing teaching materials. This PkM activity is able to provide convenience and increase effectiveness and efficiency for teachers in providing teaching materials. Keywords: artificial intelligence; business intelligence; education; mentoring; service; training.
KEKUATAN MEDIA SOSIAL DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PRODUK UMKM MEREK EATSAMBEL DI INDONESIA Mochamad Nurhadi; Muhammad Bintang Alfian; Herwin Ardianto; Muhammad Septama Prasetya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kekuatan aktivitas pemasaran di media sosial produk UMKM merek Eatsambel dalam membangun loyalitas pelanggan dengan dimediasi oleh kecintaan merek, ekuitas merek, dan keterlibatan masyarakat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling yang melibatkan 232 responden yang pernah menggunakan merek Eatsambel dan mengikuti akun media sosial merek Eatsambel. Teknik analisis menggunakan metode partial least squares dengan structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan lemahnya kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Namun dengan dibantu mediasi kecintaan merek dan keterlibatan masyarakat berdampak tumbuhnya kekuatan kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Hasil penelitian juga menunjukkan kekuatan aktivitas pemasaran di media sosial dalam meningkatkan kecintaan merek, ekuitas merek dan keterlibatan masyarakat. Hasil penelitian juga menunjukkan pengaruh positif kecintaan merek dan keterlibatan masyarakat pada loyalitas merek, namun peningkatan ekuitas merek tidak memberikan dampak pada loyalitas merek.  
Co-Authors Abdullah Khoir Riqqoh Adria Yudi Kurniaputra Adryan Garda Yogatama Ardianto, Herwin Ari Cahaya Puspitaningrum Djuwito . Emma Julianti Haryo Yudhanto Akbar Heri Supriyanto Ilfitriah, Aniek Maschudah Immanuel Candra Irawan Lailatus Safinah Larasati Ayu Sekarsari Moch. Anang Karyawan Mochammad Abdul Muid Al Choiri Mohammad Al Hafidz Muhammad Abdullah Muhammad Bintang Alfian Muhammad Septama Prasetya Muhammad Septama Prasetya Nouval Lazuardy Nurcholis Setiawan Pepie Diptyana Riski Fitria Dewi Ronny Ronny Rr. Iramani Supriyati Supriyati Syifa Karima Tatik Suryani Thomas Hanandry Dewanto Tjahjani Prawitowati Yudha Herlambang Cahya Pratama