Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Bangsa Jurnal Edukasi Pengabdian Masyarakat: EDUABDIMAS
Salsabilla, Chaira
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Edukasi Digital Marketing Sebagai Upaya Pemberdayaan dan Peningkatan Daya Saing UMKM Binaan Dompet Dhuafa Waspada Medan Agus, Rizal; Salsabilla, Chaira; Karima, Assyifa; Amelia, Ocha; Annisa, Siti Anggi; Linda, Tamara Rossa; Sundari, Sundari; Azzahra, Fatimah; Pulungan, Tisa Marliah Amin
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 3 (2026): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i2.4312

Abstract

Keterbatasan literasi digital dan rendahnya pemahaman pemasaran digital masih menjadi kendala utama bagi UMKM dalam meningkatkan daya saing usaha. Permasalahan tersebut juga ditemukan pada UMKM binaan Dompet Dhuafa Waspada Medan yang selama ini masih mengandalkan metode pemasaran konvensional. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan edukasi digital marketing sebagai upaya pemberdayaan UMKM agar mampu memanfaatkan media digital dalam memasarkan produk. Metode pelaksanaan kegiatan meliputi wawancara pendahuluan dengan pihak Dompet Dhuafa Waspada Medan, penyampaian materi melalui kegiatan seminar, sesi tanya jawab, serta evaluasi pemahaman peserta menggunakan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep dasar digital marketing, yang ditunjukkan oleh hasil post-test yang lebih baik dibandingkan pre-test. Peserta juga menunjukkan antusiasme dan keterlibatan aktif selama kegiatan berlangsung. Dengan demikian, kegiatan edukasi digital marketing ini dinilai efektif dalam meningkatkan pengetahuan dan kesiapan UMKM binaan Dompet Dhuafa Waspada Medan untuk mengadopsi pemasaran digital sebagai strategi pengembangan usaha.
EDUKASI DIGITAL MARKETING SEBAGAI UPAYA PEMBERDAYAAN DAN PENINGKATAN DAYA SAING UMKM BINAAN DOMPET DHUAFA WASPADA MEDAN Agus, Rizal; Salsabilla, Chaira; Anggi Annisa, Siti; Karima, Assyifa; Amelia, Ocha; Rossa Linda, Tamara; Sundari; Azzahra, Fatimah; Marliah Amin Pulungan, Tisa
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 2 (2026): APRIL 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v5i2.9075

Abstract

Limited digital literacy and low understanding of digital marketing remain major obstacles for MSMEs in improving their business competitiveness. These issues were also found in MSMEs under the guidance of Dompet Dhuafa Waspada Medan, which have been relying on conventional marketing methods. This Community Service (PKM) activity aims to provide digital marketing education as an effort to empower MSMEs to be able to utilize digital media in marketing their products. The methods used in this activity included preliminary interviews with Dompet Dhuafa Waspada Medan, delivery of material through seminars, question and answer sessions, and evaluation of participants' understanding using pre-tests and post-tests. The results of the activity showed an increase in participants' understanding of the basic concepts of digital marketing, as indicated by the post-test results, which were better than the pre-test results. Participants also showed enthusiasm and active involvement throughout the activity. Thus, this digital marketing education activity is considered effective in increasing the knowledge and readiness of Dompet Dhuafa Waspada Medan's SMEs to adopt digital marketing as a business development strategy.
Co-Authors Agus, Rizal Amelia, Ocha Anggi Annisa, Siti Annisa, Siti Anggi Fatimah Azzahra Karima, Assyifa Linda, Tamara Rossa Marliah Amin Pulungan, Tisa Pulungan, Tisa Marliah Amin Rossa Linda, Tamara Sundari Sundari Sundari