Karnawati , Tin Agustina
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The Impact of School Programs, Teacher Quality, and Location on Parental Decision-Making in School Selection Tanjung, Debi Ayu Sri Maharani; Moh. Bukhori; Karnawati , Tin Agustina
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2189

Abstract

This study aims to analyze the influence of flagship programs, school location, and teacher quality on parents' decisions in choosing a school. A quantitative approach with a survey method was employed, using a population of 73 parents of students in grades 1 to 6. Total sampling was used, and data were analyzed through multiple linear regression with SPSS version 27. The results indicate that flagship programs, school location, and teacher quality each have a positive influence on parents' school selection decisions. These findings suggest that schools should continually evaluate and improve educational quality, particularly regarding flagship programs, student safety, and the overall learning environment.