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All Journal Eastasouth Journal of Effective Community Services
Purba, Tigor
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Social Sciences

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Pelatihan Strategi Pemasaran Digital melalui Instagram dan Marketplace bagi Pelaku UMKM Situmorang, Irvan Rolyesh; Purba, Tigor; Ydris, Ydris; Willy, Willy; Satria, Satria
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.567

Abstract

This study examines the implementation of digital marketing strategy training through Instagram and marketplace platforms for micro, small, and medium enterprise (MSME) actors. The training aims to improve participants’ knowledge, skills, and adaptability in utilizing digital platforms for business promotion and sales optimization. The approach involved participatory training, practical simulations, and mentoring sessions. Data were collected through observation, questionnaires, and performance assessments. The findings indicate a significant increase in participants’ understanding of content creation, audience engagement, and online transaction management. The program also enhanced the participants’ confidence in adopting digital marketing strategies. This study contributes to community empowerment initiatives by demonstrating that structured digital marketing training can strengthen MSMEs’ competitiveness in the digital economy.
Co-Authors Satria Satria, Satria Situmorang, Irvan Rolyesh Willy, Willy Ydris, Ydris