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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Syahputra, Rizky Indra
Unknown Affiliation
Economics, Econometrics & Finance

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Analisis promosi dan fasilitas dalam meningkatkan minat beli pelanggan di Cafe Pojok Canda Syahputra, Rizky Indra; Permata, Widiana Indah
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 8 No. 9 (2026): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/fairvalue.v8i9.5701

Abstract

This study aims to determine the effectiveness of promotions and facilities in increasing customer purchase intention at Pojok Canda Cafe. This study used qualitative methods, conducting customer interviews and observations within the Pojok Canda Cafe environment. This study showed positive and significant results from promotions and facilities in increasing customer purchase intention at Pojok Canda Cafe. Furthermore, this study found that training significantly impacted customer purchase intention. Based on these results, it can be concluded that the hypothesis is supported.
Co-Authors Permata, Widiana Indah