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All Journal Altifani Journal: International Journal of Community Engagement
Dwuinurbaetti, Meilani
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Agriculture, Biological Sciences & Forestry Humanities Education Environmental Science Social Sciences

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OPTIMALISASI INOVASI PRODUK SAWO SEBAGAI ICON DESA DLINGO UNTUK MENUJU SENTRA WIRAUSAHA MANDIRI DAN BERKELANJUTAN Surya, Uzhma; Akmal, Haniif; Annisa, Marwa; Fauzun, Nabila Salsabila; Putri Nurfitriani, Safira; Dwuinurbaetti, Meilani; Salma, Salwa Salsabila; Rafifah, Fatin; Ammar Alfatih, Muhammad; Wiranda, Intan; Abiansyah, M; Rafi, Ardan Hanif; Susanti, Cinta Adara Mady Ayu; Altamiranow, Baiq Fara Ria; Ratri, Diajeng Kencono
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i1.1338

Abstract

The community empowerment program in Dlingo Village was carried out for six months with the aim of forming an entrepreneurial village based on local potential. Activities started from observation of village potential, the formation of Independent Business Groups, to training on product development and marketing strategies. The innovation of processed sapodium products such as dodol, pies, and jams has become a local icon developed through collaboration with community groups such as PRIMA, KWT, and Taruna Tani. This program also includes business legalization, halal certification, digital marketing training, and the opening of promotional channels through social media and marketplaces. Evaluation is carried out through pre-test and post-test, periodic monitoring, and data-based reporting. The results show an increase in the economic capacity of residents, the formation of a sustainable business ecosystem, and the transformation of Dlingo Village into an independent and innovative entrepreneurial village.
Co-Authors Abiansyah, M Akmal, Haniif Altamiranow, Baiq Fara Ria Ammar Alfatih, Muhammad Annisa, Marwa Fauzun, Nabila Salsabila Putri Nurfitriani, Safira Rafi, Ardan Hanif Rafifah, Fatin Ratri, Diajeng Kencono Salma, Salwa Salsabila Surya, Uzhma Susanti, Cinta Adara Mady Ayu Wiranda, Intan