OPTIMALISASI INOVASI PRODUK SAWO SEBAGAI ICON DESA DLINGO UNTUK MENUJU SENTRA WIRAUSAHA MANDIRI DAN BERKELANJUTAN

Uzhma Surya (Program Studi Komunikasi dan Penyiaran Islam Fakultas Studi Islam dan Peradaban, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Haniif Akmal (Program Studi Teknik Sipil, Fakultas Teknik, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Marwa Annisa (Program Studi Pendidikan Bahasa Inggris, Fakultas Pendidikan Bahasa, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Nabila Salsabila Fauzun (Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Safira Putri Nurfitriani (Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Meilani Dwuinurbaetti (Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Salwa Salsabila Salma (Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Fatin Rafifah (Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Muhammad Ammar Alfatih (Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Intan Wiranda (Program Studi Pendidikan Bahasa Inggris, Fakultas Pendidikan Bahasa, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
M Abiansyah (Program Studi Komunikasi dan Penyiaran Islam Fakultas Studi Islam dan Peradaban, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Ardan Hanif Rafi (Program Studi Teknik Sipil, Fakultas Teknik, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Cinta Adara Mady Ayu Susanti (Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Baiq Fara Ria Altamiranow (Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)
Diajeng Kencono Ratri (Program Studi Pendidikan Bahasa Inggris, Fakultas Pendidikan Bahasa, Universitas Muhammadiyah Yogyakarta, Daerah Istimewa Yogyakarta, Indonesia)

Altifani Journal: International Journal of Community Engagement
Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement

The community empowerment program in Dlingo Village was carried out for six months with the aim of forming an entrepreneurial village based on local potential. Activities started from observation of village potential, the formation of Independent Business Groups, to training on product development and marketing strategies. The innovation of processed sapodium products such as dodol, pies, and jams has become a local icon developed through collaboration with community groups such as PRIMA, KWT, and Taruna Tani. This program also includes business legalization, halal certification, digital marketing training, and the opening of promotional channels through social media and marketplaces. Evaluation is carried out through pre-test and post-test, periodic monitoring, and data-based reporting. The results show an increase in the economic capacity of residents, the formation of a sustainable business ecosystem, and the transformation of Dlingo Village into an independent and innovative entrepreneurial village.