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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Heri Mardiyanto
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Pengaruh Kualitas Pelayanan Dan Lokasi Terhadap Kepuasan Pelanggan Pada Starbucks Supermall Karawaci Heri Mardiyanto; Suworo Suworo
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.9671

Abstract

Abstract. This study aims to determine the effect of Service Quality (X1) and Location (X2) on Customer Satisfaction (Y) at Starbucks Supermall Karawaci. The method used is quantitative. The sampling technique uses the Slovin formula and obtained a sample of 100 respondents. The data analysis methods used are validity test, reliability test, classical assumption test, regression test, correlation coefficient test, determination coefficient test and hypothesis test. The results of this study indicate that Service Quality has a significant effect on Customer Satisfaction with the hypothesis test obtained a tcount value > ttable, namely (5.313 > 1.984) thus the hypothesis is accepted. Location has a significant positive effect on Customer Satisfaction with the hypothesis test obtained a tcount value > ttable, namely (2.381> 1.984) thus the hypothesis is accepted. Service Quality and Location have a significant positive effect simultaneously on Customer Satisfaction with the hypothesis test obtained a calculated F value > F table, namely (409,568 > 3,090) thus the hypothesis is accepted meaning there is a significant influence between Service Quality and Location on Customer Satisfaction at Starbucks Supermall Karawaci. Keywords: Service Quality, Location, Costumer Satisfaction
Co-Authors Suworo Suworo