Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Tourism, Hospitality and Travel Management (JTHTM)
Arifin, Asyam Faris Khoirul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Cultivating Sustainable Tourism Technopreneurs: A Serial Mediation Analysis of AI-Augmented Ideation and Business Model Innovation in Vocational Education Arifin, Asyam Faris Khoirul; Ibrahim, Hammam Rizky; Mubarok, Muadzin Nur; Setiyani, Shinta; Sakova, Megha
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.470

Abstract

The rapid smartization of the tourism industry, driven by generative artificial intelligence (AI), has redefined the competencies required for future technopreneurs, yet the mechanism through which digital preparedness translates into sustainable outcomes remains under-researched in vocational contexts. This study proposes and tests a serial mediation model examining the interplay between digital foundations (literacy and self-efficacy), AI-augmented Ideation, ethical awareness, and sustainable business model innovation (SBMI). Utilizing a quantitative approach, data were collected from 200 vocational tourism students in Indonesia and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital literacy and AI self-efficacy significantly drive technopreneurial readiness only when sequentially mediated by creative Ideation and strategic filters. Specifically, the path from AI-augmented Ideation to technopreneurship is optimized through the serial role of Ethical AI Awareness and SBMI, illustrating that technological efficiency must be balanced with normative responsibility and value reconfiguration. These findings have critical implications for vocational higher education, suggesting that curricula must move beyond technical training to foster the ethical and strategic capabilities necessary for a resilient, green hospitality ecosystem.
Co-Authors Ibrahim, Hammam Rizky Mubarok, Muadzin Nur Sakova, Megha Setiyani, Shinta