Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Multidisiplin Bangsa Journal of Tourism, Hospitality and Travel Management (JTHTM)
Mubarok, Muadzin Nur
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Studi Kelayakan Bisnis Pada Usaha Smoothies BATIM Alika, Ai; Mubarok, Muadzin Nur; Amalia, Rahma Khairunnisa; Perwito, Perwito
Jurnal Penelitian Multidisiplin Bangsa Vol. 1 No. 9 (2025): Februari
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v1i9.327

Abstract

Pada saat ingin memulai bisnis, pasti ada kendala yang akan menghadang. Oleh karena itu, Studi Kelayakan Bisnis harus di lakukan untuk menghindari kemungkinan kegagalan dan risiko. Penelitian ini di latar belakangi oleh perkembangan bisnis Smoothies Batim. Penelitian ini bertujuan mengevaluasi kelayakan bisnis Smoothies Batim, sebuah usaha minuman sehat berbahan dasar buah-buahan, sayuran, dan superfood lokal. Pendekatan yang digunakan mencakup analisis terhadap aspek pasar, teknis, manajemen, keuangan, serta hukum dan etika bisnis. Data penelitian diperoleh melalui survei terhadap konsumen potensial, observasi langsung, dan studi literatur mengenai tren minuman sehat. Hasil kajian menunjukkan bahwa dari sisi pasar, Smoothies Batim memiliki peluang besar mengingat tingginya minat masyarakat terhadap produk kesehatan yang alami dan berkelanjutan. Analisis teknis mengungkapkan bahwa proses produksi dapat dilakukan dengan teknologi sederhana dan bahan baku lokal yang mudah diakses. Pada aspek manajemen, usaha ini dirancang untuk beroperasi secara berkelanjutan melalui dukungan tim profesional dan pemasaran berbasis digital. Secara finansial, bisnis ini menunjukkan hasil positif dengan nilai NPV yang menguntungkan, IRR yang lebih tinggi dari tingkat bunga, serta waktu pengembalian investasi kurang dari dua tahun. Sementara itu, kajian hukum menegaskan perlunya pengurusan izin seperti sertifikasi halal dan izin edar. Dari perspektif etika bisnis, tanggung jawab sosial diwujudkan melalui penggunaan kemasan ramah lingkungan.
Cultivating Sustainable Tourism Technopreneurs: A Serial Mediation Analysis of AI-Augmented Ideation and Business Model Innovation in Vocational Education Arifin, Asyam Faris Khoirul; Ibrahim, Hammam Rizky; Mubarok, Muadzin Nur; Setiyani, Shinta; Sakova, Megha
Journal of Tourism, Hospitality and Travel Management Vol. 4 No. 1 (2026)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v4i1.470

Abstract

The rapid smartization of the tourism industry, driven by generative artificial intelligence (AI), has redefined the competencies required for future technopreneurs, yet the mechanism through which digital preparedness translates into sustainable outcomes remains under-researched in vocational contexts. This study proposes and tests a serial mediation model examining the interplay between digital foundations (literacy and self-efficacy), AI-augmented Ideation, ethical awareness, and sustainable business model innovation (SBMI). Utilizing a quantitative approach, data were collected from 200 vocational tourism students in Indonesia and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital literacy and AI self-efficacy significantly drive technopreneurial readiness only when sequentially mediated by creative Ideation and strategic filters. Specifically, the path from AI-augmented Ideation to technopreneurship is optimized through the serial role of Ethical AI Awareness and SBMI, illustrating that technological efficiency must be balanced with normative responsibility and value reconfiguration. These findings have critical implications for vocational higher education, suggesting that curricula must move beyond technical training to foster the ethical and strategic capabilities necessary for a resilient, green hospitality ecosystem.
Co-Authors Alika, Ai Amalia, Rahma Khairunnisa Arifin, Asyam Faris Khoirul Ibrahim, Hammam Rizky Perwito, Perwito Sakova, Megha Setiyani, Shinta