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All Journal Andalasian International Journal of Social and Entrepreneurial Development
Syofyan, Pieter Putra
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Decision Sciences, Operations Research & Management Social Sciences Other

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Workshop on Digital Marketing and the Utilization of Coconut Waste Syofyan, Pieter Putra; Atika, Yusti
Andalasian International Journal of Social and Entrepreneurial Development Vol. 6 No. 01 (2026): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.6.01.29-32.2026

Abstract

This outreach activity aims to enhance the competitiveness of MSMEs in Nagari Koto Baru through digital marketing and the utilization of coconut waste. There are limitations in market reach, and the community’s utilization of coconut waste has not yet been optimized. The methods employed in this activity include workshops and outreach sessions involving MSME operators, featuring guest speakers who are community leaders and business practitioners. This initiative has resulted in improved understanding among SME operators regarding digital marketing. Abundant coconut waste can be developed into economically valuable products. This initiative holds potential for fostering SME development, creating new business opportunities, and supporting environmental conservation
Co-Authors Atika, Yusti