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All Journal MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Ismunandar
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Customer Experience dan Customer Value terhadap Loyalitas Pelanggan pada Raja Grosir Kota Bima Yusnia Ayusari; Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1635

Abstract

Competition in the retail sector requires companies to optimize customer experience and customer value to maintain customer loyalty. This research applied a quantitative approach with multiple linear regression to examine the influence of these two variables on customer loyalty at Raja Grosir Kota Bima. The sample consisted of 96 respondents selected through purposive sampling, and data were collected using a Likert-scale questionnaire. The findings reveal that both customer experience and customer value have a positive and significant effect on customer loyalty, both individually and simultaneously. The coefficient of determination (R²) value of 0.741 indicates that these variables explain 74.1% of the variation in customer loyalty, with the remainder influenced by other factors outside the model. These results highlight the importance of an integrated strategy that combines enhancing customer experience with perceived value to foster long-term loyalty in the local retail sector.
Pengaruh Kualitas Produk Harga dan Citra Merek terhadap Minat Beli pada Tokoh Obat Bawang Merah Desa Monta Fatmawati; Ita Purnama; Ismunandar
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1664

Abstract

This study aims to analyze the influence of product quality, price, and brand image on consumer purchase intention at Toko Obat Bawang Merah Desa Monta. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with the assistance of SPSS version 30.0. The results indicate that, partially, product quality and price have a positive but insignificant effect on purchase intention, whereas brand image has a positive and significant influence. Simultaneously, these three independent variables significantly affect purchase intention, contributing 89.1% to the model, while the remaining 10.9% is influenced by other factors not examined in this study. These findings highlight the importance of building a strong brand image while maintaining product quality and implementing competitive pricing strategies to enhance consumer purchase intention.
Co-Authors Fatmawati Ita Purnama Sri Ernawati Yusnia Ayusari