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All Journal Tamilis Synex: Multidimensional Collaboration MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Ismunandar
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Customer Experience dan Customer Value terhadap Loyalitas Pelanggan pada Raja Grosir Kota Bima Yusnia Ayusari; Ismunandar; Sri Ernawati
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 3 No. 4 (2025): Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v3i4.1635

Abstract

Competition in the retail sector requires companies to optimize customer experience and customer value to maintain customer loyalty. This research applied a quantitative approach with multiple linear regression to examine the influence of these two variables on customer loyalty at Raja Grosir Kota Bima. The sample consisted of 96 respondents selected through purposive sampling, and data were collected using a Likert-scale questionnaire. The findings reveal that both customer experience and customer value have a positive and significant effect on customer loyalty, both individually and simultaneously. The coefficient of determination (R²) value of 0.741 indicates that these variables explain 74.1% of the variation in customer loyalty, with the remainder influenced by other factors outside the model. These results highlight the importance of an integrated strategy that combines enhancing customer experience with perceived value to foster long-term loyalty in the local retail sector.
Pengaruh Kualitas Produk Harga dan Citra Merek terhadap Minat Beli pada Tokoh Obat Bawang Merah Desa Monta Fatmawati; Ita Purnama; Ismunandar
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1664

Abstract

This study aims to analyze the influence of product quality, price, and brand image on consumer purchase intention at Toko Obat Bawang Merah Desa Monta. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with the assistance of SPSS version 30.0. The results indicate that, partially, product quality and price have a positive but insignificant effect on purchase intention, whereas brand image has a positive and significant influence. Simultaneously, these three independent variables significantly affect purchase intention, contributing 89.1% to the model, while the remaining 10.9% is influenced by other factors not examined in this study. These findings highlight the importance of building a strong brand image while maintaining product quality and implementing competitive pricing strategies to enhance consumer purchase intention.
Pengaruh Kualitas Produk dan Brand Trust Terhadap Minat Beli Produk Personal Care Pria Kahf di Kota Bima M. Irgi Am Fahraiji; Ismunandar; Sri Ernawati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v4i03.1740

Abstract

This study aims to analyze the effect of product quality and brand trust on consumers' purchase intention toward Kahf men's personal care products in Bima City. The research employed a quantitative approach with an associative design to examine the relationships among the variables. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling, consisting of consumers aged 18 years and above who had previously purchased and used Kahf products. The collected data were analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation and determination coefficient analysis, as well as t-tests and F-tests. The findings indicate that product quality has a positive and significant effect on purchase intention (β = 0.218, p < 0.001), while brand trust also has a positive and significant effect on purchase intention (β = 0.669, p < 0.001). Simultaneously, product quality and brand trust significantly influence purchase intention, with an F-value of 99.509 (p < 0.001). The coefficient of determination (R² = 0.672) indicates that 67.2% of the variation in purchase intention is explained by the two independent variables. These findings suggest that improving product quality and strengthening consumer trust in the Kahf brand are essential strategies for increasing consumers' purchase intention in the men's personal care market.
Pengaruh Kapabilitas Pemasaran, Digital Marketing dalam Meningkatkan Kinerja Pemasaran UMKM di Bolo Kabupaten Bima Novisantika Sahlan; Ismunandar; Amirul Mukminin
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of marketing capability and digital marketing on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bolo District, Bima Regency. This research employed a quantitative approach with an associative research design. The study population consisted of consumers who had purchased products from MSMEs in Bolo District, while 96 respondents were selected using purposive sampling. Data were collected through questionnaires, observation, and literature review. The questionnaire employed a five-point Likert scale. Data were analyzed using multiple linear regression with the assistance of SPSS version 22, including validity and reliability tests, classical assumption tests, t-test, F-test, correlation analysis, and coefficient of determination. The results indicate that marketing capability has no positive and significant effect on MSME marketing performance. In contrast, digital marketing has a positive and significant effect on marketing performance, indicating that better utilization of digital marketing contributes to improved marketing outcomes. Furthermore, marketing capability and digital marketing simultaneously have a positive and significant effect on marketing performance. These findings suggest that improving MSME marketing performance requires not only strengthening internal marketing capabilities but also optimizing digital marketing strategies to expand market reach and enhance competitiveness.
Co-Authors Amirul Mukminin Fatmawati Ita Purnama M. Irgi Am Fahraiji Novisantika Sahlan Sri Ernawati Yusnia Ayusari