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All Journal Jurnal Ilmiah Satyagraha Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Ita Purnama
Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH GAYA HIDUP DAN KELAS SOSIAL TERHADAP KEPUTUSAN BERKUNJUNG PADA CAFÉ SUNSHINE KOTA BIMA sberio sebrio; ita purnama; Nur Khusnul Hamidah
Jurnal Ilmiah Satyagraha Vol 7, No 2 (2024)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v7i2.1131

Abstract

Penelitian ini bertujuan untuk mengetahui Gaya Hidup Dan Kelas Sosial Terhadap Keputusan Berkunjung Pada Café Sunshine Kota Bima. Jenis penelitian ini adalah Asosiatif untuk mengetahui hubungan sebab akibat antara dua variable atau lebih, populasi yang dipake dalam penelitian ini dikota bima dengan jumlahnya tidak diketahui (unknow population) dimana sampel yang digunakan yaitu sebesar 55 dengan teknik purposive sampling. Teknik pengumpulan data yaitu melalui observasi,  kuesioner, studi pustaka dengan menggunakan teknik analisa data uji validitas, realiabilitas, uji asumsi klasik, uji regresi linear berganda, determinasi dan korelasi uji t dan uji f. Hasil penellitian yang dilakukan oleh peneliti yaitu 1.)  pengaruh gaya hidup (X1) berpengaruh secara signifikan dengan nilai t-hitung sebesar 3.579 t-tabel sebesar 2.007 dengan nilai signifikansi 0,001 0,05 2.) pengaruh kelas sosial (X2) berpengaruh secara signifikan dengan nilai t-hitung sebesar 3.439 t-tabel sebesar 2.007 dengan nilai signifikansi 0,001 0,05 3.) gaya hidup dan kelas sosial berpengaruh secara simultan terhadap keputusan berkunjung pada café sunshine kota bima dengan f-hitung sebesar 23.273 f-tabel sebesar 3,18 dengan signifikansi sebesar 0,000 0,05 maka disimpulkan bahwa hipotesis ketiga yang menyatakan bahwa “ Gaya Hidup Dan Kelas Sosial  Persepsi berpengaruh secara simultan.
Optimalisasi Branding Produk Melalui Inovasi Kemasan Pada UMKM Kerupuk Ibu Ramlah Desa Rabakodo Kabupaten Bima Ita Purnama; Ana Nurhaliza; Mutmainah Mutmainah
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to optimize the product branding strategy of Kerupuk Ibu Ramlah UMKM through packaging innovation. In the context of tight market competition and the important role of UMKM in the Indonesian economy, effective branding is the key to competitiveness. Packaging innovation not only functions as a product protector, but also as a visual communication media to attract consumer interest. This study uses direct survey methods, interviews, and an implementation approach that includes the preparation, implementation, and evaluation stages. The results of the study showed a significant increase in consumer interest, product durability, and sales profit after the implementation of new packaging. These findings prove that packaging innovation is an effective branding strategy to improve the competitiveness and image of UMKM products. This study is expected to be a practical reference for other UMKM in developing branding strategies based on innovative packaging. 
Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Sepeda Motor di Tunas Honda Kota Bima Agus Maulana; Sri Ernawati; Ita Purnama
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1659

Abstract

This study aims to analyze the influence of the marketing mix on motorcycle purchasing decisions at PT. Tunas Honda Kota Bima. The marketing mix variables examined in this research consist of product, price, place, and promotion. The study employs an explanatory research design with a quantitative approach. Data were collected using questionnaires distributed to 50 respondents who had previously purchased motorcycles at PT. Tunas Honda Kota Bima, selected through a purposive sampling technique. Data analysis was conducted using simple linear regression with SPSS version 22. The findings indicate that the marketing mix has a positive and significant effect on purchasing decisions, as evidenced by the regression coefficient value of 0.452 and a significance level of p = 0.001. The coefficient of determination (R²) of 19.3% implies that the marketing mix contributes to purchasing decisions, while the remaining 80.7% is influenced by other factors such as brand image and customer reviews. These results highlight the importance of an integrated marketing strategy focusing on improving product quality, setting competitive prices, implementing effective promotions, and optimizing distribution channels to enhance consumer purchasing decisions.
Pengaruh Kualitas Produk Harga dan Citra Merek terhadap Minat Beli pada Tokoh Obat Bawang Merah Desa Monta Fatmawati; Ita Purnama; Ismunandar
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 3 No. 4 (2025): ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v3i4.1664

Abstract

This study aims to analyze the influence of product quality, price, and brand image on consumer purchase intention at Toko Obat Bawang Merah Desa Monta. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 96 respondents selected using purposive sampling. Data analysis was performed using multiple linear regression with the assistance of SPSS version 30.0. The results indicate that, partially, product quality and price have a positive but insignificant effect on purchase intention, whereas brand image has a positive and significant influence. Simultaneously, these three independent variables significantly affect purchase intention, contributing 89.1% to the model, while the remaining 10.9% is influenced by other factors not examined in this study. These findings highlight the importance of building a strong brand image while maintaining product quality and implementing competitive pricing strategies to enhance consumer purchase intention.
Co-Authors Agus Maulana Ana Nurhaliza Fatmawati Ismunandar Mutmainah Mutmainah Nur Khusnul Hamidah Nurmuayam Juniati sberio sebrio Sri Ernawati