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All Journal Negotium: Jurnal Ilmu Administrasi Bisnis
Saprianti, Rika
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Economics, Econometrics & Finance Social Sciences

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PENGARUH LABEL HALAL, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MEREK WARDAH DI KOTA LHOKSEUMAWE Saprianti, Rika; Nursanjaya, Nursanjaya
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.4334

Abstract

The goal of this study is to see how the halal label, product quality, and pricing affect purchase decisions. The halal label (X1), product quality (X2), and pricing were the independent factors in this study (X3). Purchasing decisions for Wardah brand cosmetics are the dependent variable in this study. This study used 80 respondents from the Wardah consumer population in the city of Lhokseumawe as a sample. Primary data or direct use of a questionnaire were used to obtain data in this study. Multiple linear regression analysis was employed as the method of analysis. The f test and the t test are the hypothesis tests used in this investigation.
Co-Authors Nursanjaya Nursanjaya, Nursanjaya