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All Journal Jurnal Vokasi JURMA : Jurnal Program Mahasiswa Kreatif Negotium: Jurnal Ilmu Administrasi Bisnis Jurnal Intelek Insan Cendikia
Nursanjaya Nursanjaya, Nursanjaya
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ANALISIS STRATEGI PERSAINGAN USAHA LAUNDRY SEPATU DI KOTA LHOKSEUMAWE ( Studi Pada Laundry Sepatu Zenmen) Nabila, Thalita; Nursanjaya, Nursanjaya
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 6 No 2 (2023): Negotium Vol.6 No.2 Juli-Desember 2023
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v6i2.15233

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui Strategi Persaingan Usaha Laundry Sepatu Di Kota Lhokseumawe Studi Kasus Pada Laundry Sepatu Zenmen. Penelitian ini menggunakan jenis penelitian deskriptif, yang bersifat kualitatif deskriptif. Metode dalam pengambilan data yang dilakukan dalam penelitian ini yaitu metode observasi, wawancara, dokumentasi, dan triangulasi. Teknik analisis data yang dilakukan yaitu dengan tiga tahapan, yaitu reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi. Hasil penelitian ini menunjukka bahwa strategi bersaing yang tepat untuk Laundry Zenmen dalam menghadapi persaingan antar usaha jasa laundry yang lain adalah memperluas pangsa pasar, menjaga dan mempertahankan loyalitas konsumen, meningkatkan pelayanan demi kepuasan konsumen, melakukan periklanan dan promosi secara efektif. Dari strategi yang ada kesemuanya merupakan inti dari strategi pasar yang dimana perusahaan meningkatkan penjualannya atas produk dan pasar yang telah tersedia melalui usaha-usaha pemasaran yang lebih agresif. Kata kunci : Strategi Persaingan dan Laundry Sepatu
Marketing Strategy of Aceh Dodol Cake Products, in Gampong (Village) Matang Kruet in Increasing Customer Satisfaction in Lhok Nibong Town, Sub-District Pante Bidari District East Aceh Hartika, Feni Putri; Iryani, Lisa; Ameliany, Nanda; Sufi, Sufi; Nursanjaya, Nursanjaya
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

The purpose of this observation is to find out the marketing strategy carried out in the Aceh dodol cake production business in increasing customer satisfaction at Matungan Kruet. By using the three marketing strategy indicators, product, price and promotion. This research uses a qualitative descriptive approach with data collection including observation. , interviews and documentation. The informants in this research consisted of 1 key informant and 4 supporting informants. The results of this research indicate that the role of the product in supporting increased customer satisfaction in the production of Aceh dodol cake is by maintaining the quality of the product and the ingredients used in accordance with customer wishes. The role of price in supporting increased sales in the Aceh dodol cake business by setting prices in accordance with the quality of the product and the target market. The role of promotion in increasing sales in the Aceh dodol cake business is by utilizing social media as a form of promotion such as Facebook and WhatsApp. So the three indicators such as product, price and promotion in marketing strategies can increase sales and increase customer satisfaction.
The Influence of Marketing Mix on Laptop Purchasing Decisions (Study at One's Computer Store in Krueng Geukuh, North Aceh Regency) Muliana, Muliana; Ameliany, Nanda; Nursanjaya, Nursanjaya; Iryani, Lisa; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

One's Computer shop is a shop that sells various kinds of laptops and other laptop equipment. This study aims to determine the effect of marketing mix on laptop purchasing decisions at One's Computer stores in Krueng Geukuh, North Aceh Regency. This study uses descriptive quantitative research methods and obtained 97 respondents as a research sample obtained from the Lemesshaw formula. The data analysis method used in this study is simple regression analysis, instrument test, classical assumption test and hypothesis testing and the coefficient of determination with the help of the SPSS 20.0 program. The results of data processing that has been done previously show that the Ha hypothesis is accepted. Through the t-test with a 5% error rate (a=0.05), the value of Thitung is 19.079 and the value of Ttabel is 1.986 so that (19.079> 1.986) or a sig of 0.000 <0.05. So it can be concluded that the Marketing Mix variable (X) has a positive and significant effect on the Purchasing Decision variable (Y) at the One's Computer Store in Krueng Geukuh, North Aceh Regency. Based on the research that has been done, it means that consumers think that the One's Computer store implements the marketing mix well so that it can improve purchasing decisions.
Analysis of Competitive Strategies in Retaining Customers (Study on Makecents Coffee Space in New Terrain) Syafina, Ashifa Ridza; Nursanjaya, Nursanjaya; Iryani, Lisa; Sukmawati, Cut; Ritonga, Nursakinah
Jurma : Jurnal Program Mahasiswa Kreatif Vol 8 No 2 (2024): DESEMBER
Publisher : LPPM UIKA Bogor

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Abstract

With the increasing popularity of the coffee shop business in the city of Medan, Makecents Coffee Space must implement appropriate competitive and marketing strategies in order to continue to win the competition, attract customers and maintain customer loyalty. witnessing it directly or indirectly is like giving a list of questions to be answered. From the results of the SWOT analysis and discussion, the factors that are the advantages of Makecents coffee space which can be used to increase competitiveness in facing competition between similar businesses are the price and quality factors offered. The strategies carried out by Makecents Coffee Space first analyze what the market wants, then provide a good service process so that it can attract customers, provide attractive product offers, and free customers to comment and provide input by providing stalls for commenting so that they can retain existing customers. already exists and is able to attract more customers. Based on the competitive strategy that has been created, the right strategy for Makecents Coffee Space to retain customers is to pay attention to customer orientation, personalize the customer experience, beautify existing customers by providing stalls so that customers are free to comment so as not to make customers disappointed and result in a decrease in the good value of Makecents. . coffee room. Of the existing strategies, all of them are the core of a market strategy where the company increases its sales of available products and markets through more aggressive marketing efforts.
Training Of Trainers (Tot) Pelatihan Kue Pala Pada Pemuda Kota Lhokseumawe Anismar, Anismar; Mardhiah, Ainol; Nursanjaya, Nursanjaya; Husniati, Ade Muana
Jurnal Vokasi Vol 9, No 2 (2025): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i2.6470

Abstract

Judul pengabdian ini adalah Pelatihan TOT Kue Pala Untuk di Pantai Pulau Seumadu Kecamatan Muara Satu Kota Lhokseumawe. Pengabdian ini dilatarbelakangi oleh banyaknya pemuda di Kecamatan Muara Satu  yang menganggur dan tidak ada  pekerjaan tetap, karena  para pemuda tidak ada skill yang mereka miliki, sementara kawasan tempat pelatihan, sangat potensial untuk dikembangkan industri rumah tangga seperti membuat kue pala. Permasalahan utama pada mitra pada pelatihan ini adalah, mitra tidak memiliki keterampilan dan pengetahuan yang cukup tentang pelatihan kue pala, sehingga memerlukan pelatihan tambahan, mitra tidak memiliki sumber daya yang cukup, seperti peralatan dan bahan untuk melaksanakan kegiatan pelatihan dan mitra tidak memiliki keterlibatan yang cukup dengan masyarakat setempat, sehingga memerlukan strategi untuk meningkatkan keterlibatan masyarakat. Adapun tujuan spesifik kegiatan pengabdian ini adalah untuk meningkatkan keterampilan pemuda Pantai Pulau Seumadu dalam membuat kue pala yang berkualitas dan memiliki nilai ekonomis, dapat meningkatkan pengetahuan pemuda tentang teknologi pengolahan kue pala, penggunaan bahan baku yang tepat, dan pengemasan yang baik, serta dapat meningkatkan keterlibatan pemuda kawasan ini dalam kegiatan ekonomi kreatif dan pengembangan potensi lokal. Pelatihan ini menggunakan metode: pendekatan praktis, teori dan pengenalan bahan, pendekatan step-by-step, evaluasi dan pendekatan tanya jawab. Hasil yang dicapai pada pelatihan ini adalah peserta dapat memahami pengetahuan tentang kue pala, peserta mengerti keterampilan teknis membuat kue pala, peserta pelatihan berkemampuan mengatasi tantangan dalam proses pembuatan kue pala, dan peserta berkemampuan menjadi tutor pada pelatihan di tempat lain. Pada akhir pelatihan peserta dapat meningkatkan kreativitas, kesiapan sebagai trainer, dapat mengembangkan modul pelatihan, berkemampuan mengajarkan pembuatan kue pala dan menguasai teknik pembuatan kue pala.
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SPARE PART SALES VOLUME (Study at Mandiri Motor Workshop Batuphat Timur) Desti Aninda; Sufi, Sufi; Maisyura, Maisyura; Nursanjaya, Nursanjaya; Lisa Iryani; Nanda Ameliany
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This research aims to identify marketing strategies in increasing sales volumes and factors that are inhibiting the implementation of marketing strategy. This research focuses on the marketing strategy of Independent Motor Workshops in improving the volume of sales of spare parts and the factors that hinder the application of marketing policies in Independent Motors Workshops. The theory used from this research is the theory of Kotler and Keller about 4P marketing strategies. This research uses qualitative methods with descriptive approaches. The informants of this research are four informants with purposive sampling and incidental samplings. Data analysis techniques used in research using data reduction, data presentation and conclusion drawings. Based on the results of the research and discussions that have been examined, results of this study show that the 4P marketing strategy used in the implementation of the strategy of the Independent Motor Workshops has greatly increased in terms of application and increase in the volume of sales obtained by the independent motor workshops. The product strategy, price, location and promotion make this enterprise experience a high increase in sales volume.
Co-Authors Ahmad Sonhadji K.H., Ahmad Sonhadji Ameliany, Nanda Anismar Anismar Desti Aninda Hartika, Feni Putri Husniati, Ade Muana Ibrahim Bafadal Lisa Iryani Lisa Iryani Maisyura, Maisyura Mardhiah, Ainol Muliana, Muliana Nabila, Thalita Nanda Ameliany Ritonga, Nursakinah Sufi, Sufi Sukmawati, Cut Syafina, Ashifa Ridza