Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian UNDIKMA
Dalimunthe, Muhammad Sapi’i
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penguatan Kapasitas Petani Kopi melalui Inovasi Pengemasan, Pelabelan, dan Pemasaran Digital Berbasis Nilai Tambah Produk Lubis, Zulkarnain; Simanullang, Endang Sari; Anindya, Desy Astrid; Dalimunthe, Muhammad Sapi’i; Ritonga, Alpin Risyad
Jurnal Pengabdian UNDIKMA Vol. 7 No. 2 (2026): May (IN PRESS)
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i2.19797

Abstract

This community service activity aims to strengthen the capacity of coffee farmers who are members of the Mitra Sejati Jaya Cooperative through facilitation in packaging, labeling, and value-added product-based digital marketing. The program was implemented through training sessions and Focus Group Discussions (FGDs), involving 18 participants. Evaluation instruments consisted of pre-test and post-test questionnaires, which were analyzed using descriptive quantitative methods. The evaluation results showed an increase in participants’ average scores from 57.89 in the pre-test to 82.28 in the post-test, representing an improvement of 42.12%. The program generated several outputs, including high-quality packaging, a copyrighted logo design, active social media accounts, and digital marketing video content. Therefore, this community service activity proved effective in enhancing the capacity of coffee farmers through innovations in packaging, labeling, and value-added digital marketing.
Co-Authors Desy Astrid Anindya Endang Sari Simanullang Ritonga, Alpin Risyad