Jurnal Tepak Manajemen Bisnis
Vol 11, No 2 (2019)

PENGARUH GAYA HIDUP DAN TEKNOLOGI TERHADAP SIKAP DAN KEPUTUSAN PENGGUNAAN KARTU KREDIT PADA BANK NEGARA INDONESIA CABANG KOTA PEKANBARU

Nurfikri, Abdul (Unknown)
Jahrizal, Jahrizal (Unknown)



Article Info

Publish Date
27 May 2019

Abstract

This study aims to measure the influence of lifestyle and technology onattitudes and decisions on the use of credit cards at the Pekanbaru state bankpekanbaru. The population in this study is the customer of the Pekanbaru branchof the Negara Indonesia bank by determining the number of samples using theSlovin formula, and obtained a sample of 100 people from a total population of243,770 people, using sample probability using the cluster random samplingmethod. Data analysis using Partial Keast Square with the help of SmartPLSversion 3.0.The results of calculations that have been done that the magnitude of thecoefficient of influence of variable X1 (Lifestyle) on the Y2 variable (use decision)is 0.362 with a t-statistic value of 2.959 greater than the t-table value of 1.290.While the magnitude of the effect coefficient of variable X2 (Technology) on thevariable Y2 (Use Decision) obtained is 0.793 with a t-statistic value of 5.514greater than the t-table value of 1.290. The magnitude of the coefficient ofinfluence of variable Y1 (attitude) on the variable Y2 (Use Decision) obtained is0.304 with a t-statistic value of 1.587 greater than the t-table value of 1.290.The results of the study that lifestyle is very influential on the use decisionsin the statement of interest in using a credit card and adding to the pride of pridein using credit cards and the development of technology is very influential on theuse decision to help pay more effective and efficient and safe in making payments.

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Journal Info

Abbrev

JTMB

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Tepak adalah suatu tempat yang mempunyai bentuk khusus, di situ terhimpun beberapa jenis tanaman berupa Sirih, Kapur, Gambir dan Pinang yang harus ada pada setiap akan dimulainya acara adat melayu khusus di Riau.Tepak ini bermakna tempat yang tidak akan ditinggalkan dan harus ada seperti pepatah ...