<![CDATA[This study examines the effect of three important values that are closely related to luxury brand, namely uniqueness value, status value, and hedonic value that affect consumer-brand identification toward brand loyalty. This research is conclusive and classified as causal-type research using a quantitative approach. The data was collected through online surveys using a self-administered questionnaire resulting in 101 usable responses. The respondents are consumers who buy and have a luxury brand fashion in Surabaya. The data is used using a Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence for research hypotheses.]]>
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