<![CDATA[This study aims to analyze the effect of Location Influence, Physical Influence, Price Importance, Corporate Reputation on Purchase Intention in the context of Residential De Victory Regency Surabaya. This research is consclusive and classified as a causal-type research using a quantitative approach. The data was collected through online surveys using a self-administered questionnaire resulting in 105 usable responses. Respondents were De Victory Regency’s customers in Surabaya. The data was analyzed through Structural Equation Modeling using Partial Least Square technique. Results showed substantial evidence to support research hypotheses.]]>
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