Jurnal Ekonomi dan Manajemen
Vol. 19 No. 1 (2018): Februari

PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN PENGGUNA JASA GO-JEK DI BANDAR LAMPUNG

Viola De Yusa (Institut Informatika Dan Bisnis Darmajaya)
Ana Risqa JL (Institut Informatika Dan Bisnis Darmajaya)



Article Info

Publish Date
09 May 2018

Abstract

Go-Jek is a transportation company based on e-business applications. The presence of onlineapplication-based transport services that use the internet is very influential for the communityin all activities quickly and efficiently. Go-Jek has provided some convenience for theconsumer. So far, consumers who want to order one must wait for the roadside or walk tothe motorbike base. With the application Go-Jek then consumers can message anywhere hewas good at home, street and so forth. Consumer confidence in the services provided byGo-Jek will create issues or rumors that circulate quickly, not only in cyberspace but in thereal world, and this will make people aware of the existence of mockups. This study aims todetermine the level of satisfaction in using services Go-Jek. The population in the study wereconsumers of service users of Go-Jek with a sample of 100 respondents. Descriptive researchmethod with multiple linear regression analysis tools. Based on the result of research andhypothesis of easiness and trust variable have an effect on to customer satisfaction ofservice user of Go-Jek in Bandar Lampung.

Copyrights © 2018






Journal Info

Abbrev

JEM

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Manajemen dengan ISSN: 2614-4212 (online), 1411-5794 (cetak) merupakan jurnal dari Program Pascasarjana Magister Manajemen. Jurnal Ekonomi dan Manajemen memuat artikel hasil penelitian dan hasil pemikiran dibidang Ekonomi dan Manajemen berisikan hasil penelitian, gagasan ...