International Journal of Applied Sciences in Tourism and Events
Vol 3 No 1 (2019): June 2019

COMMUNITY BASED AGRO-TOURISM DEVELOPMENT STRATEGY FOR SUMBER ARUM VILLAGE, SONGGON, BANYUWANGI

Adetiya Prananda Putra (Politeknik Negeri Banyuwangi)
Firda Rachma Amalia (Tourism Business Management Study Program, Banyuwangi State Polytechnic)
Sari Wiji Utami (Agribusiness Study Programs, Banyuwangi State Polytechnic)



Article Info

Publish Date
11 Jun 2019

Abstract

The purpose of this study was to identify superior commodities and prospective tourist attractions that support the development of agro-tourism oriented to the potential of Sumber Arum village. Besides, this study also aims to develop agro-tourism development strategies based on community based tourism that can be applied in the development of agro-tourism in Sumber Arum village. This research used a case study approach with Sumber Arum village as the object of research. Analysis of determining superior commodities and tourist attractions used exponential comparison (MPE) method. The arrangement of development strategies is based on community based tourism using analysis of IFE, EFE, IE, SWOT, and AHP. The results showed that water lettuce, celery, and ferns were superior commodities for the development of agro-tourism. Priority development strategies that could be recommended to the Sumber Arum village to develop agro-tourism based on community based tourism are (1) utilizing the potential of agricultural land into agro-tourism zoning, (2) providing training about basic tourism to agro-tourism society,(3) collaborating with tourism industry stakeholders to introduce agro-tourism destinations, (4) creating community-based agro-tourism brands, and (5) increasing community involvement for renewal of agro-tourism products.

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Journal Info

Abbrev

IJASTE

Publisher

Subject

Arts Humanities

Description

International Journal of Applied Sciences in Tourism and Events (IJASTE) is an electronic international journal publishing a variety of issues related to tourism including applied sciences in tourism and events, arts and entertainment, socio-culture, language and communication, economy, business, ...