International Journal for Educational and Vocational Studies
Vol 1, No 3 (2019): July 2019

Service Quality of Pesantren and Its Impact on the Santri Loyalty

Ubaedullah, Dudun (Unknown)
Akbar, Makruf (Unknown)
Mukhtar, Mukhneri (Unknown)

Article Info

Publish Date
16 Jul 2019

Abstract

Managing santri loyalty makes pesantren to win competition amid the high growth of pesantren in Indonesia. This study aims to examine santri loyalty model through the image of pesantren, service quality, and santri satisfaction. Samples of this study were 344 students from 2029 students of the largest pesantren in Jakarta and analyzed the data using path analysis. Findings showed that service quality of pesantren has a direct effect on santri loyalty which is the strongest compared to the image of pesantren and santri satisfaction. It is suggested to kyai and managers of pesantren can pay attention to services quality, the image of pesantren, and santri satisfaction, because it is proved to be able to increase santri loyalty.

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Journal Info
International Journal for Educational and Vocational Studies
Website

Abbrev

ijevs

Publisher

Universitas Malikussaleh

Subject

Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

Description

IJEVS aims to for the sharing, dissemination and discussion of research results, indivudal experience and review across a wide range of educational and vocational issues, as like all areas of the teaching development, instruction, educational projects and innovations, learning methodologies, new ...