Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis
Vol 13, No 1 (2018): Jurnal PLANS

PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUASAN PELANGGAN VILLAGE FUTSAL MEDAN

Luthfi Azwardy (Universitas Medan Area)
Adelina Lubis (Universitas Medan Area)

Article Info

Publish Date
12 May 2018

Abstract

This study aims to determine and prove whether the brand image and price of customer satisfaction Village Futsal Medan. Types This study is an associative questioning the relationship between two variables. Data analysis technique using multiple linear analysis with hypothesis test using t test, f test and coefficient of determination. The results of the discussion and conclusion indicate that incentives and motivation partially and siimultan have positive and significant influence to customer satisfaction of Village Futsal Medan. Keywords: Brand Image, Price, Customer Satisfaction

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Journal Info
Jurnal Plans : Penelitian Ilmu Manajemen dan Bisnis
Website

Abbrev

plans

Publisher

Universitas Negeri Medan

Subject

Decision Sciences, Operations Research & Management

Description

The PLANS Journal contains from relevant management research results. Journal of PLANS is published by the Department of Management Faculty of Economics Universitas Negeri Medan which is published periodically twice a year in every May and ...