Pengaruh Brand Awareness, Kualitas Proyek Dan Kepercayaan Terhadap Keputusan Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.Com.

Annisyah Paradhita Sari (Pascasarjana Universitas Islam Negeri Sumatera Utara Medan)
M Ridwan (Pascasarjana Universitas Islam Negeri Sumatera Utara Medan)
S Sugianto (Pascasarjana Universitas Islam Negeri Sumatera Utara Medan)

Tansiq: Jurnal Manajemen dan Bisnis Islam
TANSIQ │ Vol. 2 │ No. 1 │ 2019

This study aims to determine how much the influence of brand awareness, project quality, and trust in decisions to donate at Kitabisa.com. The research approach used is a quantitative research approach. The sample in this study were users who donated at Kitabisa.com with a total sample of 145 people. The instrument used to obtain data is a questionnaire using a Likert scale. This study uses multiple linear regression analysis. supported by Validity and Reliability test, Classical Assumption Test, t-test and f-count test using SPSS version 22 software. The results of this study indicate that simultaneously, variable of brand awareness, project quality, and trust have a significant effect on donation decisions at Kitabisa.com and the results of the test partially show that all independent variables, namely brand awareness, project quality, and trust, each have a significant effect on the decision to donate at Kitabisa.com.