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All Journal Tansiq: Jurnal Manajemen dan Bisnis Islam KITABAH: Jurnal Akuntansi dan Keuangan Syariah
S Sugianto
Pascasarjana Universitas Islam Negeri Sumatera Utara Medan
Economics, Econometrics & Finance

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Pengaruh Brand Awareness, Kualitas Proyek Dan Kepercayaan Terhadap Keputusan Berdonasi Secara Online Pada Platform Crowdfunding Kitabisa.Com. Annisyah Paradhita Sari; M Ridwan; S Sugianto
TANSIQ: Jurnal Manajemen Dan Bisnis Islam TANSIQ │ Vol. 2 │ No. 1 │ 2019
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara Medan

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Abstract

This study aims to determine how much the influence of brand awareness, project quality, and trust in decisions to donate at Kitabisa.com. The research approach used is a quantitative research approach. The sample in this study were users who donated at Kitabisa.com with a total sample of 145 people. The instrument used to obtain data is a questionnaire using a Likert scale. This study uses multiple linear regression analysis. supported by Validity and Reliability test, Classical Assumption Test, t-test and f-count test using SPSS version 22 software. The results of this study indicate that simultaneously, variable of brand awareness, project quality, and trust have a significant effect on donation decisions at Kitabisa.com and the results of the test partially show that all independent variables, namely brand awareness, project quality, and trust, each have a significant effect on the decision to donate at Kitabisa.com.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Peserta BPJS Kesehatan Labuhanbatu Fatimah Zahara Hasibuan; Saparuddin Siregar; S Sugianto
KITABAH: Jurnal Akuntansi dan Keuangan Syariah KITABAH | VOL. 2 | NO. 2 | 2018
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

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Abstract

Satisfaction is the level of circumstances in which someone states the results of a comparison of the performance of the product or service received and expected. Patient satisfaction will be fulfilled if the process of delivering health services to consumers is in accordance with what they expect or perceived. The purpose of this study is to see whether there is a partial and simultaneous influence between tangible variables, reliability, responsiveness, assurance and empathy for participants' satisfaction of the Health Social Security Organizer. This research is quantitative research and the method used to determine the sample is using the Slovin formula with a sample size of 100 respondents. Data is obtained by distributing questionnaires that have been structured to the respondents. The data analysis technique used is multiple linear regression analysis. The results showed that partially there was a positive and significant effect between direct evidence variables, reliability and assurance with participant satisfaction. Partially responsiveness and empathy did not affect participant satisfaction. Simultaneously the direct evidence variables, reliability, responsiveness, assurance and empathy have a positive and significant effect on the satisfaction of Labuhanbatu Health Social Security Organizer
Co-Authors Annisyah Paradhita Sari Fatimah Zahara Hasibuan M. Ridwan Saparuddin Siregar