<![CDATA[Developing of small scale industry depends not only on the government policies but also theindustrialist, it is the ability of the industrialist to compete their products (quality andquantity). So, the industrialist of the small scale industry have to follow the concrete steps toendure the existence of their business. One of the small and intermediate scale industry isBrodir Industry. Brodir industry has special characteristic, because it is the Indonesian culturewhich always exists consistency. Brodir belongs to consumer’s goods. It is shopping goods thatbelong to heterogeneous shopping goods, because the characteristic is more important thanprice aspect for the consumers. In other words, the consumers have different perceptions aboutthe qualities and attributes. So, developing of Brodir craftsmen have to considers the relevancybetween the craftsmen needs and the program carried out.Key Words: Craftsmen, Developing.]]>
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