<![CDATA[The purpose of this study was to analyze the correlation factor
product, price, promotion, location and service employees who are influential
on the level of consumer satisfaction in Omi Minimarket located at Wonocatur
Banguntapan Bantul, Yogyakarta.
The formulation of the problem in this research is to know whether the factors
product, pricing, promotion, location and service employees and Which factors most
affect the level of satisfaction Omi Minimarket consumers on Yogyakarta.
The samples in this study using the technique of incidental sampling. Incidental
sampling is a sampling technique based on needs, namely those who by chance met the
researcher can used as a data source. The rationale for incidental sampling method is
because the number of population is not known for certain. Based on the method
sampling is determined the number of samples in this study as many as 100
people.
Results of testing hypotheses simultaneously and partially show
significant relationship of the variables product, price, promotion, location and service
employees, to the level of consumer satisfaction in Omi Minimarket Yogyakarta. The
coefficient of determination showed the product variable has a relatively large effect
among other variables for 0.199.
Keywords: Level of consumer satisfaction, service, product, price, promotion]]>
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