Garuda - Garba Rujukan Digital

FACTORS AFFECTING THE TRANSFER OF USE OF MARKS HANDPHONE AMONG THE STUDENTS Case study of University Students Mercu Buana Yogyakarta Gandaria, Denok; Lastari, SE., MM., Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

This research focused to know what factors are affecting the movement of mobile phone brands use among students at the University Mercu Buana Yogyakarta. In addition, this study also aims to determine why students are choosing a particular brand of mobile phones as a communication tool, find the displacement using a mobile phone brand to another brand, make projections of the global handset market share among the students of the University of Mercu Buana Yogyakarta. Methods of data collection in this research is the questionnaire method by using Likert scale. To predict the market share of each brand of mobile phone use Markov Chain analysis, so that the resulting market share of Nokia in 2008 by 49%, 19% S. Ericsson, Motorola 10%, Samsung at 8%, Siemens 11%, and LG 3%. In 2009 Nokia market share of 51%, 18% S. Ericsson, Motorola 9%, 9% Samsung, Siemens 8%, and LG 6%. Year 2010 Nokia market share of 50%, 18% S. Ericsson, Motorola 9%, 8% Samsung, Siemens 7%, and LG 9%. Nokia 2011 market share of 49%, 17% S. Ericsson, Motorola 8%, 8% Samsung, Siemens 7%, and LG 12%. Multiple linear regression analysis used to determine the influence of external factors which consist of the price (X1), feature (X2), design (X3), durability (X4) and ease of operation (X5) to transfer the use of mobile phone brands among college students (Y). Data analysis was performed with the aid of SPSS 12.0 for Windows software aimlessly following regression equation: Y = 3.397 + 0.237 X1 + 0.270 X2 + 0.208 X3 + 0.335 X4 + .210 X5 Based on the above equation can be seen that the variable pricing, features, design, durability, and ease of operation have a positive influence on movement of the use of mobile phone brands among. Keywords: Projections, Market Share. college students.

ANALYSIS OF CUSTOMER SATISFACTION CASE STUDY IN OMI MINIMARKET YOGYAKARTA Wele, Valentina; Darini, M.Si., Dra. Sri; N., SE., MM., Winanto
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

The purpose of this study was to analyze the correlation factor product, price, promotion, location and service employees who are influential on the level of consumer satisfaction in Omi Minimarket located at Wonocatur Banguntapan Bantul, Yogyakarta. The formulation of the problem in this research is to know whether the factors product, pricing, promotion, location and service employees and Which factors most affect the level of satisfaction Omi Minimarket consumers on Yogyakarta. The samples in this study using the technique of incidental sampling. Incidental sampling is a sampling technique based on needs, namely those who by chance met the researcher can used as a data source. The rationale for incidental sampling method is because the number of population is not known for certain. Based on the method sampling is determined the number of samples in this study as many as 100 people. Results of testing hypotheses simultaneously and partially show significant relationship of the variables product, price, promotion, location and service employees, to the level of consumer satisfaction in Omi Minimarket Yogyakarta. The coefficient of determination showed the product variable has a relatively large effect among other variables for 0.199. Keywords: Level of consumer satisfaction, service, product, price, promotion

ANALYSIS ON THE USE OF WORKING CAPITAL PRODUCER COOPERATIVES AND KNOW TEMPE INDONESIA "Kopti" MUNICIPALITY IN YOGYAKARTA Budiman, Diky; Murdo, Drs. Yuri; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

Working capital is a property that is used to finance day-to-day company. Working capital is usually in the form of cash, receivables, inventories, all of which were included in the current asset balance sheet structure. The relationship of working capital dengankegiatan everyday very closely, for example, to purchase raw materials, bahanpembantu, salaries / wages of its employees must be present to support the activities of the company. Besides modalkerja have enough will benefit the company, with an efficient working capital are also companies will not experience losses. Based on the writer´s observation of production decline at the Cooperative Tofu and Tempeh Tofu and Tempe Manufacturer Indonesia (Kopti) in the Municipality of Yogyakarta from year to year (2006-2009) Based on analysis of activities, menunujukkan activities that are not stable. Assessment of working capital efficiency shown by the activity ratio menunujukkan assets decreased efficiency, but increases inventory efficiency, which in 2008 amounted to 207.8 x 92.5 x 2009. Keywords : working capital, producer cooperatives

RELATIONSHIP BETWEEN WAGES AND PRODUCTIVITY OF EMPLOYEES IN COMPANY AGAPIN PRIMA WOOD CILACAP Purwantiningsih, Dwi; H. Supardi, Drs.; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

For labor productivity to increase, needed some incentive to motivate them is one of them by way of a satisfactory wage, therefore companies that want high employee productivity must always consider the level of wages. Linked with these two titles are taken for this research is relationship between wages and productivity of employees in the Company Agapin Prima Wood in Cilacap (Study of Correlation between Wage Work Productivity employees). This study aims to gain knowledge about the relationship of wages to labor productivity, and to gain knowledge that explains the presence or absence of a significant relationship between wages and productivity of employees in the Company Agapin Prima Wood in Cilacap. The theory is used as the basis for a binder in this paper used the theory of justice and two-factor theory of Herzberg. This type of research is associative with the method used is census method because these observations are made to all populations in the production of 240 employees. To collect the necessary data in the study used the method of questionnaire, interview, observation and documentation. The analytical tool used to determine the relationship between wages and productivity of employees in the Company Agapin Prima Wood is the data analysis with descriptive statistics and the Product Moment Correlation Methods. Based on the results obtained show that there are positive and significant relationship between wages (X) with labor productivity (Y) for (r = 644). An increase in wages will lead to increased employee productivity, therefore, the management company must consider the wages given to employees since wages are basic salary and a power stimulant. This can be done by setting wages in accordance with the sacrifice of employees and wages in general in accordance to or greater than UMP. Keywords: Wages, Productivity, Employee.

RELATIONSHIP BETWEEN TRAINING AND DEVELOPMENT, GAYAKEPEMIMPINAN EMPLOYEES TO ACHIEVEMENT IN PURI ARTHA HOTEL YOGYAKARTA Utami, Wiwit; Lastari, SE., MM, Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

The study found that there is a positive relationship between training and development of work performance. This relationship is expressed by the correlation coefficient for 0485 with a smaller price rtabel with significance level of 5% (0485> 0339> 0.05). Training and development factors can be used to predict the level of employees´ performance of 23:52%. The relationship between leadership style on employees´ performance in this study were positive and there is a relationship that is based on giving different interpretations of the correlation coefficient. This leadership style shown by the style used by leaders when interacting with subordinates to work together to achieve company goals. This relationship is expressed by the correlation coefficient obtained for 0425 with prices rtabel = 0254 with a significant level of 5% (0.05). This leadership style factors can be used to predict high or low performance of 18:06%. Based on the multiple correlation analysis of obtained results for 0587 with prices Ftable 3.23. So the research hypothesis is accepted, where Fcount> Ftable> significant level (14 983> 3:23> 0.05). For the results of hypothesis testing, the third hypothesis is correct and all the researchhypothesis is accepted and all variables have a positive relationship Keyword leadership style,job performance

ANALYSIS OF THE OPTIMAL PRODUCTION AREA IN METAL CASTING PT. SUYUTI SIDO MAJU KLATEN Purnama, Angga; Lastari, SE., MM, Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

This study aims to (1) know the size of the optimal production volume, (2) know the level of maximum benefit to be obtained. This study uses linear programming analysis of simplex method with samples of products and equipment manufactured by companies that are the products of companies that rate high enough sales. Place this research is done in PT. Suyuti Sido Maju Klaten District Advancement and time in October 2005 to March 2006. The object that is broad optimum production and maximum profit. Collecting data in this study using interviews, observation and documentation. Analysis of the data used is the quantitative approach. The results of this study indicate: (1). According to mathematical calculations by using the Analysis of Linear Programming Simplex Method, a combination of products produced by PT.Suyuti Sido Maju reaching optimum production namely: End Bracked 300F (X1) = 700 units, Discharge Elbow (x2) = 1450 units, ejector Casing (X3) = 6500, 225 Bearing Cover (x4) = 6875 units, Fan 23 (X5) = 675 units. (2). Area of production that can provide profit / maximum profit for PT.Suyuti Sido Maju in 2005 is Rp. 214,937,500.00, excess cost advantage / profit conventionally and according to the Simplex Method is Rp. 17,737,500.00 Keywords : Production, metal.

FUNCTION AND ROLE OF LIFE INSURANCE TO CUSTOMERS IN AJB BUMI PUTRA 1912 OPERATIONAL OFFICE ASKUM YOGYAKARTA Nuwa, Elias; Lastari, SE., MM, Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

Development which was held in Indonesia according to guidelines outlined by the society to realize a just, prosperous and prosperous, has been successfully realized. For the success of development is required close cooperation between the Government, on the one hand with the whole society on the other. But the success of such development has received little resistance by the monetary crisis that hit the world in early 1998. Monetary crisis in Indonesia has influenced the conditions become increasingly complex and multidimensional crisis worsening political, economic, social and cultural rights in Indonesia. Due to the monetary crisis that led to the joints of the Indonesian economy to collapse, all the real sector is not, many companies collapsed. However, on the other hand the more fertile area of insurance, because with the state of Indonesia is not yet stable economy supported reflux still cause a lot of shareholders capital / capital to insure its business in order to prevent bigger losses that arise suddenly and uncertain. An event resulting in loss of society can not be avoided on an individual basis by the parties concerned, but action must be held together by their collective interest, then the financial loss was borne together proportionally. Furthermore, insurance companies should arise understand the suffering of the people who intangible risk of financial loss, which can be reduced or avoided by the actions of those concerned together collectively bear the financial loss by means of "insurance", where insurance is a guarantee against self and possessions members community to reduce or avoid possible financial loss. Keywords : insurance, customers

WITH ACQUISITION OF MARKET SHARE PT SARI HUSADA YOGYAKARTA Eryanti, Monica Andriyana; Lastari, SE., MM, Siwi; Darini, M.Si., Dra. Sri
Management 2010
Publisher : Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11.694 KB)

The purpose of the study are: 1) To know the sales promotion activities by the company, 2) To determine the effect of sales promotions on the company´s market share. Data analysis methods used are kerelasi product moment r. The results of this study were: 1) The total number of sales promotions for 2000 was Rp 994 033 039, 2) The total number of sales promotion for the year 2001 amounted to Rp 1,201,119,613, 3) The total number of sales promotions for 2002 was Rp 1249 .266.688, 4) The total number of sales promotion for the year 2003 was USD 1,213,073,728 sebasar, 5) The total number of promotional sales for 2004 amounted to Rp 1,197,073,728, 6) level marke share for 2000 was 44%, 7) The level of market share for the year 2001 amounted to 39%, 8) level of market share for 2002 was 39%, 9) level of market share for 2003 is sebesar37%, 10) level of market share to cope 2004 amounted to 40%. Based on the analysis and discussion, PT Sari Husada are: 1) correlation analysis found that sales promotion variables strongly and positively correlated with market share of 0.908, 2) Promotion sales significantly influence marke share of PT Sari Husada, PT Yogyakarta Karen tcount > t-table with p ≤ 0.05 then Ha accepted. Keywords: market share, sales promotion.

Title

Found 8 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 8 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 8 Documents
Search