Development which was held in Indonesia according to guidelines outlined by the
society to realize a just, prosperous and prosperous, has been successfully realized. For the
success of development is required close cooperation between the Government, on the one
hand with the whole society on the other. But the success of such development has
received little resistance by the monetary crisis that hit the world in early 1998. Monetary
crisis in Indonesia has influenced the conditions become increasingly complex and
multidimensional crisis worsening political, economic, social and cultural rights in
Indonesia.
Due to the monetary crisis that led to the joints of the Indonesian economy to collapse,
all the real sector is not, many companies collapsed. However, on the other hand the more
fertile area of insurance, because with the state of Indonesia is not yet stable economy
supported reflux still cause a lot of shareholders capital / capital to insure its business in
order to prevent bigger losses that arise suddenly and uncertain.
An event resulting in loss of society can not be avoided on an individual basis by the
parties concerned, but action must be held together by their collective interest, then the
financial loss was borne together proportionally. Furthermore, insurance companies should
arise understand the suffering of the people who intangible risk of financial loss, which can
be reduced or avoided by the actions of those concerned together collectively bear the
financial loss by means of "insurance", where insurance is a guarantee against self and
possessions members community to reduce or avoid possible financial loss.
Keywords : insurance, customers
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