<![CDATA[Melijo is an application designed for farmers to expand the market sector of crops directly to end consumers such as restaurants or catering. However, farmers' smartphone ownership rates are still low compared to other jobs which causes farmers to be less accustomed to using smartphones. This study aims to design the user experience of the Melijo application so that it can produce application designs that have good usability and user experience values ​​for farmers and end consumers. the approach used to design is Human-Centered Design. It starts with analyzing the use context, analyzing user needs, and making a design solution. Solution design evaluation was carried out by conducting usability testing to 5 users who obtained a value of 93.33% on aspects of effectiveness, 91.26% on aspects of efficiency, and 86 aspects of satisfaction for farmers. Whereas for the final consumer obtained a value of 94.28% in the aspect of effectiveness, 91.15% in the aspect of efficiency, and 76.4 aspects of satisfaction. The User Experience Questionnaire conducted at 20 users showed that the solution design for farmers obtained the "Good" category on Efficiency, Stimulation, and Novelty aspects. As well as the category "Above Average" in the aspects of Attractiveness, Perspicuity, and Dependability. While the design solutions for end consumers get the category "Good" in the aspects of Attractiveness, Efficiency, Stimulation, and Novelty. As well as the "Above Average" category on the Perpicuity and Dependability aspects. The test results show that the design of the solution is positive because the value obtained is above the average value.]]>
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