ANALISIS ATAS ANNUAL REPORT YANG SUDAH TERINTEGRATED PT. BFI FINANCE INDONESIA TBK: STUDI INTERPRETIVE DALAM PRESPEKTIF SEMIOTIKA DAN RETORIKA

B2091171003, DIMAS PATRIA AKBAR WIBOWO

MAKSI
Vol 4, No 4 (2019): JURNAL MAHASISWA MAGISTER AKUNTANSI

The research aimed at understanding aspects of semiotics and rhetoric in integrated reporting PT BFI Finance Indonesia Tbk between 2016 and 2017. The Research used qualitative methodology employing content analysis approach. The sample of the research was state owned enterprise  wich runs in finance and has more that 10 trillion assets.  The research showed that semiotics aspects was confirmed in annual report of the company. Integrated annual report of PT BFI Finance Indonesia Tbk was made to create rhetorical story to build positive image and to get legal legitimate from stakeholders. The research has two limited result in a way that the object of the study only focused on one company, that is PT BFI Finance Indonesia Tbk, as a result the research finding was not same. If it is implemented in other company in the future, the result might be diffrent. 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