<![CDATA[ The study aims to determine whether the effect of perceived service quality, price and customer promotion spackage delivery services on customer loyalty in PT.Pos Indonesia (Persero) Guguak Payakumbuh. The sample selection is done based on the average customer in acertain time and the samples obtained in this studyof 60 people.Methods of data analysis used in this study are descriptive statistical analysis method, the classical assumption and hypothesis testing(t test, F testand the test of determination). Testing in this study performed using SPSS16 computer program. Partial testshowed thatservice qualityhas positive and significant effect on customer loyal typackage delivery servicesin PT.Pos Indonesia (Persero) Guguak Payakumbuh. Price and no negative effecton customer loyalty to the package delivery services in PT.Pos Indonesia (Persero) Guguak Payakumbuh. Promotion and no significant positive effecton customer loyalty PT. Pospackage delivery service sin PT.Pos Indonesia (Persero) Guguak Payakumbuh. While testing simultaneously or jointly found that perceivedservice quality, priceand promotion jointly influence on customer loyalty package delivery servicesin PT.Pos Indonesia (Persero) Guguak Payakumbuh. Keywords: Customer Quality, Price, Promotion, Customer Loyality.]]>
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