Hasanuddin Journal of Applied Business and Entrepreneurship
Vol 2 No 4 (2019)

Pengaruh Kualitas Pelayanan, Kepuasan Nasabah dan Citra Perusahaan Terhadap Loyalitas Nasabah Pada PT. Bank Central Asia KCU Makassar

Ahmad Fadhli Edar (Unknown)
Muhammad Asdar (Unknown)
Abdul Razak Munir (Unknown)

Article Info

Publish Date
13 Nov 2019

Abstract

This study aims to determine to determine the effect of service quality, customer satisfaction and corporate image of customer loyalty at PT. Bank Central Asia KCU Makassar. The type of data used in this study is quantitative data in the form of answers given by respondents to the statement in the questionnaire. Source of data used in this research is primary data, that is data of respondent's answer to question in questionnaire. The results showed that partially the quality of service, customer satisfaction, and corporate image have a positive and significant impact on customer loyalty. As for the simultaneous quality of service, customer satisfaction and corporate image have a positive and significant impact on customer loyalty at PT. Bank Central Asia KCU Makassar.

Copyrights © 2019




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Hasanuddin Journal of Applied Business and Entrepreneurship
Website

Abbrev

hjabe

Publisher

Universitas Hasanuddin

Subject

Economics, Econometrics & Finance Social Sciences

Description

Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for ...