Strengthening the Marketing Communication Through Product Design and Packaging

Okki Trinanda
Astri Yuza Sari

Economac: Jurnal Ilmiah Ilmu Ekonomi
Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019

This Community Service aims to improve the Marketing Communication of Tenun Mulia groups of Solok Regency, by (1) strengthening the skills on creating packaging, and (2) product design training. Packaging is one of the weak points of the Tenun Mulia group. Good packaging is needed to support the relatively expensive products they produce. Furthermore, Product Design is intended to provide skills to develop weaving patterns / motifs for weavers. The results of this activity are: (1) improvement of skills in producing packaging, as well as the emergence of five new MSMEs in the field of packaging production, and (2) new motifs named "Markisa Babijo Ameh".