Jurnal Riset Bisnis dan Manajemen
Vol. 12 No. 2 (2019): Edisi Agustus

HISTORIS, DAYA TARIK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DI DE TJOLOMADOE

Nova Susanti (UNIBA)
Ida Aryati (Universitas Islam Batik Surakarta)
Ratna Damayanti (Universitas Islam Batik Surakarta)



Article Info

Publish Date
31 Aug 2019

Abstract

The purpose of this research is to analyze the effect of either simultaneously or partial historical, tourist attraction and electronic word of mouth to decision visit in De Tjolomadoe Karanganyar, Central Java. The research uses descriptive quantitative. The population is visitors at De Tjolomadoe Karanganyar, Central Java. The sample is 100 respondents. Sampling technique uses accidental sampling. The technique used to analyze the data is multiple linier regression. The results of F-test shows that historical, tourist attraction and electronic word of mouth (e-WOM) have simultaneous and significant influence to decision visit. The results of t-test showed that historical, tourist attraction, electronic word of mouth have positive and significant influence to decision visit in De Tjolomadoe Karanganyar Central Java

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Journal Info

Abbrev

jrbm

Publisher

Subject

Economics, Econometrics & Finance

Description

The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, ...