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All Journal Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Bisnis dan Manajemen
Ida Aryati
Universitas Islam Batik Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analysis e Marketing, Product Innovation, and Brand Image on Purchase Decisions Janji Jiwa Coffee in Surakarta Diva Novitasari; Ida Aryati; Ratna Damayanti
Jurnal Mantik Vol. 4 No. 4 (2021): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.Vol4.2021.1197.pp2495-2498

Abstract

The purpose of this research to analyze the effect of either simultaneously or partial e marketing, product innovation, brand image on purchasing decisions for Janji Jiwa coffee in Surakarta. The type of descriptive quantitative research. The population is the buyer of Janji Jiwa coffee in Surakarta. The sample is 100 respondents. Data obtained from questionnaire with accidental sampling technique. The results of the F test prove that e marketing, product innovation, brand image have a simultaneous and significant effect on the purchase decision of Janji Jiwa coffee in Surakarta, where the value of Fcount>Ftable (60,552 > 2,699) and the significance of 0,000 < 0.05. The t test results prove that e marketing has a positive and significant effect on the decision to purchase Janji Jiwa coffee with tcount>ttable (4,842 > 1,985) with a significant value of 0,000 < 0.05. Product innovation has a positive and significant effect on the purchase decision of Janji Jiwa coffee with a value of tcount>ttable (5,219 > 1,985) with a significant value of 0,000 < 0.05. Brand Image does not affect the purchasing decision of Janji Jiwa coffee with tcount>ttable (-0.401 >01.985) with a significant value of 0.689 > 0.05.
TEACHER PERFORMANCE REVIEWED FROM LEADERSHIP, DISCIPLINE, MOTIVATION AND ORGANIZATIONAL CULTURE (Study at SMP Batik Surakarta) Eni Nuryati; Bambang Mursito; Ida Aryati
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2344

Abstract

The research aims at finding out the influence of the following variables; leadership, discipline, motivation, and organizational culture toward teacher performance in SMP Batik Surakarta both simultaneously and partially. The researcher employs descriptive quantitative research. The population is 45 teachers in SMP Batik Surakarta. The researcher also employs the census technique for sampling technique which consists of 45 respondents. Data collecting technique is using questionnaire while data analyzing technique is using statistical analysis with multiple linear regression test. The finding of the research shows that leadership, discipline, motivation, and organizational culture contribute significant influence toward teacher affected by other variables such as competence, work environment, and others. Keywords: Teacher performance, leadership, discipline, motivation, and organizational culture.
MOTIVASI MEMEDIASI KEDISIPLINAN, KEMAMPUAN DAN LOYALITAS TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PADA KOPERASI INDUSTRI BATUR JAYA CEPER Devi Nurya Yuliyanti; Siti Maryam; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.1889

Abstract

The purpose of this study was to analyze the motivation to mediate discipline, ability and loyalty to the work productivity of production employees at the Batur Jaya Ceper Industrial Cooperative. The population of this study is 37 employees of the production division of the Batur Jaya Ceper Industrial Cooperative. The sample of this study used the census method, where all member Sof the population were sampled as many as 37 employees. This research is descriptive quantitative. This study uses validity, reliability and classic assumption tests. Hypothesis testing uses path analysis and sobel test. Data obtained from questionnaires from employees using a Likert scale to measure respondents' answers. This study was tested using SPSSS20 software. The results of this study indicate that the discipline variable mediated by motivation has an effectton work productivity. With a p-value of 0.00000392 00.05.TThe variable of loyalty mediated by motivation has an effect on work productivity. With p-value 0.03939366
PENGARUH GAYA KEPEMIMPINAN, SKILL DAN ATTITUDE TERHADAP KINERJA KARYAWAN (Studi pada karyawan Hotel Indah Palace di Tipes Surakarta) Putri Ayu Adika; Ida Aryati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 01 (2020): EDUNOMIKA, VOL. 04, NO. 01, Februari 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i01.826

Abstract

The Influence of Leadership Style, Skill, and Attitude on Employee Performance (Study of Indah Palace Hotel Employees in Tipes Surakarta). Thesis Management Study Program (S1). Surakarta Islamic Muslim University 2020. The purpose of this study wes to determine the effect of Leadership Style, Skill, and Attitude on Employee Performance (Study of Indah Palace Hotel Employees in Tipes Surakarta). This research uses quantitateve research. The population is all 40 employees of the Indah Palace Hotel Surakarta. The number of samples used was 40 respondents. The sampling technique uses non probability sampling method with saturated sampling approach. The data analysis technique used for this study is using multiple linear regression. The results of the study show that the F test influences the Leadership Style, Skill, and Attitude simultaneously and significantly influences the performance of employees at the Indah Place Hotel in Tipes Surakarta. T test results showed that the Leadership Style had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta, Skills had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta, and Attitude had a positive and significant effect on employee performance at the Indah Palace Hotel Surakarta. The coefficient of determination shows the variables of Leadership Style, Skill, and Attitude have an influence of 72,9% on the variable Employee Performance in the Indah Palace Hotel Surakarta, the rest of 27,1%. The most dominant influence on the performance of employees of the Indah Palace Hotel Surakarta is that the Leadership Style variable has the biggest t count, which is 4,287.
KEPUTUSAN PEMBELIAN VIRTUAL GOODS DITINJAU DARI KELOMPOK ACUAN, GAYA HIDUP DAN EVENT MARKETING (Studi pada players Mobile Legends: Bang Bang di Universitas Islam Batik Surakarta) Yogi Ageng Wiratri; Ida Aryati; Sarsono Sarsono; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1888

Abstract

The purpose of this. study was to analyze the simultaneous and partial influence of the reference group, lifestyle and event marketing on the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta. This type of research is descriptive quantitative. The populationt is all consumers who purchase virtual goods at the Islamic Batik University Surakarta with an unknown amount. The sampling technique in this study was purposive proportional sampling. The sample is 100 studentstfrom the Islamic Batik University Surakarta. Data obtained from questionnaire. The data analysis technique used is multiple linear regression analysis. F test prove that the reference group, lifestyle and marketing events simultaneously influence the decision to purchase virtual goods on Mobile Legends: Bang Bang players at the Islamic Batik University Surakarta, where Fcount is 37,527 > Ftable is 2,70 with a significance value of 0,000 < 0,05. t test show that the reference group, lifestyle and event marketing have a positive and significant effect on the decision to purchase virtual goods on players of Mobile Legends: Bang Bang at the Islamic Batik University Surakarta. Keywords : Reference Group; Lifestyle; Event Marketing and Purchase Decision
HISTORIS, DAYA TARIK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DI DE TJOLOMADOE Nova Susanti; Ida Aryati; Ratna Damayanti
Jurnal Riset Bisnis dan Manajemen Vol. 12 No. 2 (2019): Edisi Agustus
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (666.8 KB) | DOI: 10.23969/jrbm.v12i2.1424

Abstract

The purpose of this research is to analyze the effect of either simultaneously or partial historical, tourist attraction and electronic word of mouth to decision visit in De Tjolomadoe Karanganyar, Central Java. The research uses descriptive quantitative. The population is visitors at De Tjolomadoe Karanganyar, Central Java. The sample is 100 respondents. Sampling technique uses accidental sampling. The technique used to analyze the data is multiple linier regression. The results of F-test shows that historical, tourist attraction and electronic word of mouth (e-WOM) have simultaneous and significant influence to decision visit. The results of t-test showed that historical, tourist attraction, electronic word of mouth have positive and significant influence to decision visit in De Tjolomadoe Karanganyar Central Java
Co-Authors Bambang Mursito Devi Nurya Yuliyanti Diva Novitasari Eni Nuryati Istiqomah Istiqomah Nova Susanti Putri Ayu Adika Raisa Aribatul Hamidah Ratna Damayanti Sarsono Sarsono Siti Maryam Yogi Ageng Wiratri