Kontribusia : Research Dissemination for Community Development
Vol 2 No 1 (2019)

Workshop and Mentoring of Product Preservation and Marketing For Food and Beverage SMEs in Gresik Regency

Nyoman Sri Widari (Unknown)
Badriyah Badriyah (Unknown)
Dedy Kunhadi Kunhadi (Unknown)



Article Info

Publish Date
21 Feb 2019

Abstract

Small and Medium Enterprises (SMEs) have an important role in the economy of a country, including in Indonesia. Although SMEs have contributed to economic growth, in their development there have been various problems. The problem faced by SMEs in Gresik Regency is that they do not understand the use of preservatives food and beverage that are safe for health and limited market access. In solving the problems faced by these SMEs, the community service team transferred knowledge and technology through workshops and mentoring. Workshop material includes methods of processing and preserving food, types of natural preservatives, and ways to promote, market, and sell products through online marketing media (e-commerce). While mentoring was carried out after the workshop was completed. With the completion of community service activities, it is expected that SMEs can increase product durability and product quality by using natural preservatives that are safe for health, and SMEs are able to run and manage e-commerce applications that have been developed.

Copyrights © 2019






Journal Info

Abbrev

kontribusia

Publisher

Subject

Humanities Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

Jurnal Kontribusia adalah jurnal yang memfasilitasi para dosen dan peneliti untuk menyebarluaskan keahlian penelitian mereka dengan mengaplikasikan melalui pengabdian kepada masyarakat di bidang: 1. teknologi ilmu komunikasi, 2. sains, 3. pendidikan, dan 4. budaya sosial untuk pengembangan ...