DIGEST MARKETING
Vol. 1 No. 1 (2012)

PENGARUH KAPABILITAS USAHA DAN KEUNGGULAN BERSAING TERHADAP ORIENTASI EKSPOR BATIK JAMBI

Ade Octavia (Unknown)

Article Info

Publish Date
11 Jan 2012

Abstract

Business capability and competitive advantages is important to be developed mainly to in oreder to enter export market. The purpose of this study is examined and analyzes the effect of the two variabel. Survey is used to conduct research, and the respondents are batiks firms’ manager. The result shows that there is no relationship of business capability on export orientation instead of competitive advantage.

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Journal Info
DIGEST MARKETING
Website

Abbrev

digest

Publisher

Universitas Jambi

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...