Nirmana
Vol 4, No 1 (2002): JANUARY 2002

PENGARUH IKLAN UNTUK ANAK DIBANDINGKAN DENGAN FILM KARTUN TELEVISI TERHADAP AFFEKTIF ANAK

Natadjaja, Listia (Unknown)



Article Info

Publish Date
18 Aug 2004

Abstract

Television is so affected to their audience especially children. Because of children limited knowledge%2C they see everything as it is. There is many products advertisement for children%2C which is “compete” with the cartoon film on Television. How far the advertisement is afffected to children affective compared with cartoon film that will be tried to be discussed. Hopefully%2C it’s all bringing the advantages for everyone especially children who are being a target in Television. Abstract in Bahasa Indonesia : Tayangan televisi sangat berpengaruh pada pemirsa anak-anak. Karena pengetahuannya terbatas%2C anak-anak memandang sesuatu seperti apa adanya. Dalam tayangan tersebut tentu saja terdapat beberapa iklan produk anak yang “bersaing” dengan film kartun televisi itu sendiri. Sejauh mana iklan berpengaruh pada affektif anak-anak dibandingkan dengan film kartun itulah yang dicoba dibahas dalam tulisan ini%2C yang diharapkan dapat bermanfaat bagi semua pihak khususnya anak yang merupakan target “empuk” tayangan televisi. advertisement%2C cartoon film%2C children%2C effect%2C affective.

Copyrights © 2002






Journal Info

Abbrev

dkv

Publisher

Subject

Arts Humanities

Description

NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar ...