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All Journal Nirmana DeKaVe Jurnal Sosioteknologi k@ta Semiotika: Jurnal Komunikasi AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Jurnal Desain Komunikasi Visual Nirmana
Listia Natadjaja
Universitas Kristen Petra
Arts Humanities Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Studi Pengaruh Visual Merchandise untuk Anak Terhadap Perilaku Pembelian Paket HappyMeal di Restoran McDonald’s Surabaya Natadjaja, Listia; Dewi F., Rosaline; Setyawan, Deddy
Nirmana Vol 11, No 1 (2009): JANUARY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.426 KB) | DOI: 10.9744/nirmana.11.1.pp. 41-59

Abstract

In sales promotion context, premium offers such as toy merchandizes for kids are free incentives or discounted price to encourage sales. A common finding that toys on merchandize offered in Happy Meal packets influence their consumer behavior which are kids, besides kids are known as potential target market nowadays. This thesis is not only giving descriptive explanation about the visual influence on merchandise towards kid’s buying behavior on the purchase of Happy Meal packets, but also about correlation and simple linear regression analysis. The result indicates that visual elements on merchandises have strong and significant impact to kid’s buying behavior on Happy Meal packets. Abstract in Bahasa Indonesia: Dalam konteks promosi penjualan, penawaran premi seperti merchandise mainan untuk anak, merupakan penawaran item gratis atau dalam harga yang lebih murah yang bertujuan menimbulkan suatu respons. Dalam kelanjutannya, diketahui bahwa visual merchandise mainan dalam paket HappyMeal mempengaruhi perilaku konsumen anak-anak. Disamping itu, anak-anak adalah pasar yang potensial dewasa ini. Skripsi ini tidak hanya memberikan pemaparan deskriptif mengenai pengaruh visual merchandise terhadap perilaku pembelian paket HappyMeal pada anak, tetapi juga mengenai analisis hubungan korelasi dan regresi linear sederhana. Hasil penelitian mengidikasikan adanya pengaruh yang kuat dan signifikan antara visual merchandise terhadap perilaku pembelian paket HappyMeal pada anak. Kata kunci: Pengaruh visual, Merchandise, Perilaku pembelian, McDonald’s.
ANALISIS SUDUT PANDANG KAMERA (Studi kasus: Film Jelangkung dan Film The Ring 1) Natadjaja, Listia
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.897 KB) | DOI: 10.9744/nirmana.7.2.

Abstract

Horror movie is one of the strengths of Indonesian film industry; however it is not so popular in the International market. Thus%2C an analysis is needed to determine what the strengths are of another horror movie that has achieved global recognition. This analysis trie s to examine film angles that could be one of the important factors in audio visual in creating horror movies. The Ring 1 is chosen as a comparison to Indonesian horror movie. The Ring 1 has the most world recognition%2C and it has been re-made by Korean and American horror movie makers. Jelangkung is chosen because it is the pioneer of horror movies in Indonesia and has inspired other movies in the same genre. Both films are analyzed from the camera angle aspect which gives the horror effect. Abstract in Bahasa Indonesia : Film horor merupakan salah satu kekuatan perfilman layar lebar di Indonesia.%2C akan tetapi film horor Indonesia kurang dapat menyebar di pasaran Internasional. Oleh karena itu%2C suatu analisis diperlukan untuk mengetahui apakah kekuatan-kekuatan yang dimiliki oleh film horor negara-negara lain yang banyak digemari masyarakat global terutama dari sudut pandang kamera yang merupakan salah satu faktor penting dalam menciptakan kesan horor pada suatu film. Film The Ring 1 dipilih sebagai pedoman perbandingan film horor Indonesia%2C karena film The Ring 1 adalah film horor yang sangat banyak diminati oleh masyarakat di seluruh dunia%2C bahkan telah diremake oleh Korea dan USA. Film Horor Indonesia yang dipilih adalah film Jelangkung yang pertama kali muncul pada film layar lebar dan menjadi cikal bakal munculnya banyak film layar lebar di Indonesia dengan genre yang sama. Analisa kedua film ini ditinjau dari sudut pandang kamera yang dapat menampilkan kesan horor. horror movie%2C camera angle%2C Indonesia%2C Japan.
Rancangan Aplikasi Bidang Keilmuan Desain Komunikasi Visual pada Kegiatan Community Outreach Program Natadjaja, Listia
Nirmana Vol 14, No 1 (2012): JANUARY 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.35 KB) | DOI: 10.9744/nirmana.14.1.21-29

Abstract

Petra Christian University has conducted Community Outreach Program (COP) to improve the welfare of society especially in Kediri district. The activities in COP are not only focused on the physical but also non physical program. Unfortunately, design field doesn’t seem to attract much attention in practice, but if we analyze and observe there are many designers’ roles that can refine this COP program. This paper is made because of my concerns about the lack of the application in scientific field of Visual Communication Design. I try to explore many things that can be done by Visual Communication Design students and how they can play an important role in COP program. In the future, the Visual Communication Design students are expected to be more active in COP program and their designs’ works can give more impact to the society.
PENGARUH IKLAN UNTUK ANAK DIBANDINGKAN DENGAN FILM KARTUN TELEVISI TERHADAP AFFEKTIF ANAK Natadjaja, Listia
Nirmana Vol 4, No 1 (2002): JANUARY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (37.03 KB) | DOI: 10.9744/nirmana.4.1.

Abstract

Television is so affected to their audience especially children. Because of children limited knowledge%2C they see everything as it is. There is many products advertisement for children%2C which is “compete” with the cartoon film on Television. How far the advertisement is afffected to children affective compared with cartoon film that will be tried to be discussed. Hopefully%2C it’s all bringing the advantages for everyone especially children who are being a target in Television. Abstract in Bahasa Indonesia : Tayangan televisi sangat berpengaruh pada pemirsa anak-anak. Karena pengetahuannya terbatas%2C anak-anak memandang sesuatu seperti apa adanya. Dalam tayangan tersebut tentu saja terdapat beberapa iklan produk anak yang “bersaing” dengan film kartun televisi itu sendiri. Sejauh mana iklan berpengaruh pada affektif anak-anak dibandingkan dengan film kartun itulah yang dicoba dibahas dalam tulisan ini%2C yang diharapkan dapat bermanfaat bagi semua pihak khususnya anak yang merupakan target “empuk” tayangan televisi. advertisement%2C cartoon film%2C children%2C effect%2C affective.
COMPARISON OF RESORT SIGN SYSTEM BASED ON EFFECTIVENESS IN VISUAL COMMUNICATION DESIGN GOAL (Case Study: Kuta Beach Bali-Indonesia and Haeundae Beach Busan-Korea) Natadjaja, Listia
Nirmana Vol 7, No 2 (2005): JULY 2005
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.102 KB) | DOI: 10.9744/nirmana.7.2.

Abstract

As we know there are many resorts in Indonesia especially in Bali. Each resort needs a sign system for information and safety. We need a field study from other countries to compare our sign system condition%2C so we can get some description of how to create an effective sign system and what we should do to make a better environment. This case study represents two famous beaches in two countries which are Kuta Beach in Bali–Indonesia and Haeundae Beach in Busan-Korea. Through a study of another sign system%2C hopefully we can create an effective sign system that meets the Visual Communication Design Goal. Each area has a unique character%2C so a sign system can be developed by looking at the environment and local culture to reach a global understanding. Abstract in Bahasa Indonesia : Seperti yang kita ketahui ada begitu banyak tempat rekreasi di Indonesia utamanya di Bali. Tiap-tiap tempat rekreasi memerlukan sistem tanda untuk informasi dan keselamatan. Diperlukan suatu studi lapangan untuk membandingkan kondisi sistem tanda antar negara%2C sehingga didapatkan beberapa gambaran bagaimana menciptakan suatu sistem tanda yang efektif dan apa yang perlu dilakukan untuk membuat lingkungan yang lebih baik. Studi kasus yang diambil mewakili dua tempat rekreasi yaitu pantai yang terkenal di masing-masing negara yaitu pantai Kuta Bali-Indonesia dan pantai Haeundae di Busan-Korea. Dengan mempelajari sistem tanda yang berbeda%2C diharapkan dapat diciptakan suatu sistem tanda yang efektif untuk mencapai tujuan desain komunikasi visual. Tiap-tiap lokasi memiliki karakter yang unik%2C jadi sistem tanda dapat dikembangkan dengan melihat lingkungan dan budaya lokal untuk mencapai pengertian secara global. resort%2C sign system%2C effective%2C visual communication design goal.
The Importance of Packaging and Graphic Design to Communicate Corporate Social Responsibility Natadjaja, Listia
Nirmana Vol 13, No 1 (2011): JANUARY 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.881 KB) | DOI: 10.9744/nirmana.13.1.20-26

Abstract

Graphic design’s function develops through time. It does not only function to inform a product but also elements to communicate Corporate Social Responsibility. As happened in catastrophic areas in Indonesia like Aceh in 2004, Nias in 2005, Jogjakarta in 2007, Bekasi District in 2009, etc. many donated products had their contributor’s information, especially the ones from corporations. There are many ways a company could implement their social responsibility. Graphic design cannot stand alone, it needs an effective media for its placement, one of them is packaging design. By using a Biskiz Susu packaging design as a case study, I try to analyze the design elements, like color, shape, brand, illustration/character, typography, and layout and then connect them with aspects like: the visual perception impact of packaging design and the importance in communicating Corporate Social Responsibility. For input information, I also discuss some consideration aspects of placing the contributor’s identity on the packaging. Based on this study, the contributor’s information in the products gives many advantages. The result shows that graphic design could be the effective element for communicating Corporate Social Responsibility and packaging design can be one of the recommended media for graphic design placement. Hopefully, this analysis could help a corporation, organization or the government in organizing the graphic design elements and considering a packaging as a medium to communicate Corporate Social Responsibility (CSR).
ANALISA ELEMEN GRAFIS DESAIN KEMASAN INDOMIE GORENG PASAR LOKAL DAN EKSPOR Natadjaja, Listia
Nirmana Vol 9, No 1 (2007): JANUARY 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.667 KB) | DOI: 10.9744/nirmana.9.1.pp. 20-30

Abstract

Graphic Elements in packaging design for local and eksport market are suspected to have different kind of purposes. This is why I am interested to analize the graphic elements in instant noodle packaging produced by Indofood. The analizes are including what elements are differents and why the designer made them difference. There are a lot of factors that customer choose an instant noodle, like cultural factors, buying and consuming habits. Hopefully, through this research the consumer could understand the importance of graphic elemen in packaging design. Abstract in Bahasa Indonesia: Elemen grafis desain kemasan yang berbeda antara pasar lokal dan ekspor disenyalir mempunyai tujuan pemasaran yang berbeda pula. Hal ini menarik penulis untuk menganalisa elemen-elemen grafis pada mi goreng instan produksi Indofood. Analisa meliputi elemen apa saja yang berbeda dan mengapa desain kemasan tersebut dibuat berbeda. Faktor budaya dan kebiasaan dalam memilih, membeli dan mengkonsumsi mi instan dapat merupakan salah satu pertimbangan. Diharapkan dengan analisa ini masyarakat dapat memahami pentingnya elemen grafis pada kemasan yang memperhatikan pasarnya Kata kunci: elemen grafis, desain kemasan, mi instan, Indofood.
Strategi Pembuatan Film Dokumenter yang Tepat untuk Mengangkat Tradisi-Tradisi di Balik Reog Ponorogo Prihantono, PM. Onny; Natadjaja, Listia; Setiawan, Deddy
Nirmana Vol 11, No 1 (2009): JANUARY 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1880.607 KB) | DOI: 10.9744/nirmana.11.1.pp. 1-10

Abstract

Reog is a notable art from Ponorogo which has been existing for centuries and is inherited down from generation to generation among Ponorogo society up to present time. Besides presenting an alluring performance, reog is also full of tradition and customs inherited from old generation such as erotic dance, liquor party, and homosexual relationship. Those traditions are identically associated to reog as a form of free, spontaneous and rules free entertainment for common people, therefore, the customary tradition often cause controversy to emerge among people because of their contradiction toward present customs of ethics and politeness. On the other hand, the tradition contain lofty cultural principles which reflect the true identity of Ponorogo people. Unless the principles are properly preserved, the statement which says that reog is the true identity and distinctive feature of Ponorogo will fade away, and thus reog will be easily taken and claimed by other societies. Documentary movie as audio visual media is able to plainly eplain how reog dancers truly live. By using interview method and daily life document documentary, the controversy in the traditions could be dug transparently. Various opinions toward the erotic dance, liquor party, and homosexual relationship become a strength to trace the history of reog in Ponorogo. Hence, Indonesian people will not be hesitant that reog is an original culture owned by the Indonesians themselves since the time of their ancestors. However, reog is still an entertainment for common people, pleasure is the main purpose of it. Strong limitation toward the expression of art will eventually extinguish the people’s enthusiasm in the art itself. Abstract in Bahasa Indonesia: Reog merupakan kesenian khas daerah Ponorogo yang telah ada sejak berabad-abad yang lalu dan diwariskan secara turun-temurun di kalangan masyarakat Ponorogo hingga saat ini. Selain menyajikan tontonan yang menarik, kesenian reog ini ternyata juga sarat akan tradisi/kebiasaan yang telah dibawa sejak jaman nenek moyang, mulai dari gerakan tari yang erotis, mabuk-mabukan hingga hubungan sesama jenis/homoseksual. Tradisi tersebut identik dengan reog sebagai hiburan rakyat jelata yang bebas dan spontan, tak terikat aturan, sehingga seringkali menimbulkan kontroversi di kalangan masyarakat modern karena bertentangan dengan norma-norma masyarakat terutama norma kesusilaan dan kesopanan. Di sisi lain, setiap tradisi tersebut kaya dengan nilai-nilai luhur budaya yang harus dilestarikan untuk kelangsungan sejarah. Jika tidak, maka pernyataan bahwa reog adalah jati diri dan ciri khas Ponorogo akan luntur dan dapat mudah diambil/diklaim menjadi milik masyarakat lain. Film dokumenter sebagai media audio visual mampu memaparkan kepada masyarakat mengenai kehidupan pelaku reog Ponorogo sesungguhnya. Dengan menggunakan metode wawancara dan dokumentasi kehidupan sehari-hari, tradisi-tradisi yang kontroversial tersebut dapat digali secara transparan. Pendapat yang beragam tentang gerakan tari yang seronok, mabuk-mabukan hingga hubungan homoseksual justru menjadi kekuatan untuk mengetahui jejak sejarah reog di bumi Ponorogo. Dengan begitu masyarakat Indonesia takkan ragu lagi bahwa reog memang adalah aset kebudayaan asli milik bangsa Indonesia sejak nenek moyang. Bagaimanapun kesenian reog tetap merupakan hiburan rakyat, kesenangan adalah tujuan utama yang dicari. Ekspresi kesenian yang terlalu dibatasi akan mematikan antusiasme masyarakat terhadap kesenian tersebut. Kata kunci: reog ponorogo, film dokumenter, seni, budaya.
COMPARATIVE STUDY OF NONGSHIM INSTANT NOODLE PACKAGING DESIGN IN SOUTH KOREA AND IN INDONESIA Natadjaja, Listia
Nirmana Vol 8, No 2 (2006): JULY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (651.044 KB) | DOI: 10.9744/nirmana.8.2.pp. 84-91

Abstract

These days due to the global market development, there are many products that are marketed outside the local area. I found that there are differences between local and export design in Nongshim instant noodle packaging, marketed in South Korea and in Indonesia. This study, discusses the differences between packaging design elements of the famous instant noodle brand in South Korea. Hopefully, through this study, we can have a description of what kind of design elements should be kept and what kind of information should be added or changed for the export product. Abstract in Bahasa Indonesia: Saat ini dikarenakan perkembangan pasar global, banyak produk yang dipasarkan di luar area lokal. Penulis menemukan perbedaan yang menarik anmtara desain lokal dan desain yang diperuntukan untuk eksport pada kemasan mie instant merek Nohngshim yang dipasarkan di Korea Selatan dan di Indonesia. Pada studi ini, penulis ingin membahas perbedaan apa sajakah yang terdapat pada elemen-elemen desain kemasan sebuah merek mie instant yang terkenal di Korea Selatan. Diharapkan melalui studi ini, kita bisa mendapatkan sebuah gambaran elemen-elemen desain apa saja yang harus dipertahankan dan informasi apa saja yang harus ditambahkan atau dirubah untuk produk ekspor. Kata kunci: mie instant Nongshim, Korea Selatan, Indonesia, desain kemasan.
PENGARUH KOMUNIKASI VISUAL ANTAR BUDAYA TERHADAP PEMASARAN PRODUK PADA PASAR EKSPOR DITINJAU DARI WARNA DAN ILUSTRASI DESAIN KEMASAN Natadjaja, Listia
Nirmana Vol 4, No 2 (2002): JULY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (59.96 KB) | DOI: 10.9744/nirmana.4.2.

Abstract

Recently%2C it is not easy to market a product outside the local area%2C where the product has been produced. Actually%2C many difficulties could come out%2C if a product becomes a new one in a market%2C although a local area. This problem will be more complex if the product wants to be market abroad%2C which is mean there is differences in visual communication intercultural%2C which is effect the marketing process. In fact%2C not every consumer in other country could accept the visual communication through the packaging design in one product. Abstract in Bahasa Indonesia : Dewasa ini tidaklah mudah untuk memasarkan suatu produk ke suatu wilayah pemasaran di luar wilayah dimana produk tersebut diproduksi. Sebenarnya kesulitan pemasaran ini timbul apabila suatu produk memasuki pasar baru%2C meskipun masih dalam lingkup wilayah nasional. Kendala ini akan lebih kompleks lagi apabila suatu produk dengan desain kemasannya ingin dipasarkan ke manca negara%2C yang berarti ada komunikasi visual antar budaya yang bisa berpengaruh dalam pemasaran produk tersebut. Pada kenyataannya tidak semua konsumen di suatu negara dapat menerima komunikasi visual yang disampaikan suatu produk melalui desain kemasannya. product%2C packaging design%2C marketing%2C visual communication%2C intercultural
Co-Authors A.A. Ketut Agung Cahyawan W Agnes, Monica Airin Shannen Soedarso, Airin Shannen Aldo, Levina Putri Anang Tri Wahyudi Angelica, Stephany Ani Wijaya Ani Wijayanti Aryarota Cumba Salaka, Aryarota Cumba Bayu Wahyono Bayu Wahyono, Bayu Deddy Setiawan Deddy Setyawan Devia Thungady, Devia Dian Natalia Anggraeni, Dian Natalia Dini Permata, Sri Ayu Edwin Santosa, Edwin Elisabeth Christine Yuwono Elisabeth Christine Yuwono Elisabeth Christine Yuwono Erandaru Erandaru Erandaru Srisanto Faruk Tripoli, Faruk Faruk, Faruk Felecia Yeremia Sudargo, Felecia Yeremia Fionna Widodo Sunyoto, Fionna Widodo Hen Dian Yudani Heru Dwi Waluyanto Heru Dwi Waluyanto Heryanto, Fendy Ibnu Prayogo Hadi Jessica Alicia Surya Khoemarga Fransisca Kosasih, Antonius Nicky Lay, Laurensia Obed Bima Wicandra P. Benny Setyawan Paulus Benny Setyawan PM. Onny Prihantono Prissy Febrie Tjiabrata, Prissy Febrie Rika Febriani Rika Febriani, Rika Rosaline Dewi F. Ryan Pratama Sutanto Silvi Novitasari, Silvi Sulistio, Andrew SUTANTO, RYAN P. Wahyu Chrisvian Erga Hendianto, Wahyu Chrisvian Erga William William Wirawan, Mailani Carolina Yohanes Budi Cahyono Yosefa, Elvina