Linguistic Landscapes In Desa Kuta

I Wayan Mulyawan (Udayana University, Bali - Indonesia)
Ni Ketut Ratna Erawawti (Udayana University, Bali - Indonesia)

E-Journal of Linguistics
Vol 13 No 2 (2019): e-jl-July

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.